Why CEOs Should LoveOpen Employee Access

to Social Media

Shel Holtz, ABC

http://www.stopblocking.org

http://storify.com/shelholtz/employee-access-to-social-media

A fundamental problem

• 54% of US companies block access

Dispelling the myths

• Employee productivity

Back-of-the-envelope

calculations

Also consider…

• Time spent working at home• Extra hours logged at work• True measure of productivity• Hidden value of employees’ networks• IT in charge of productivity?• Would productivity really improve?

Conclusion

• Not a technology issue• Manage by exception

Dispelling the myths

• Employee productivity• Network security

Jack HoltSenior Strategist, New and Emerging Media

U.S. Department of Defense

or

Conclusion

• Data monitoring• Malware protection• Granular access

Dispelling the myths

• Employee productivity• Security• Loose lips

Conclusion

• Policies and guidelines• Training and communication

Dispelling the myths

• Employee productivity• Security• Loose lips• Bandwidth

The case for open access

• Futility: Employees don’t need your network

The gold in employee social graphs

• Recruiting• Training• Culture/values• Subject matter expertise• Idea testing/decision making (SMPGs)• Intelligence• Curation• Company and product evangelism

The Key

Processes

Recruiting

25

26

27

28

Training

70-20-10

• 70% - Learning from experience• 20% - feedback from peers and mentors• 10% - formal learning programs

Challenge: Formalize the informal learning

Culture/Values

“…by embracing transparency and tweeting regularly, Twitter became my equivalent of always being on camera. Because I knew that I was going to be tweeting regularly about whatever I was doing or thinking, I was more conscious and made more aware of an effort to live up to our 10 core values.”

-- Tony Hsieh, CEO, Zappos.com

Subject MatterExpertise

Idea Testing/Decision Making

The New Symbiosisof Professional Networks

• Professionals trust online information almost as much as information gotten from in-person

• Reliance on web-based professional networks and online communities has increased significantly over the past 3 years

• Social Media use patterns are not pre-determined by age or organizational affiliation

Use of Professional Networksis Increasing

An Essential Decision-Support Tool

CompetitiveIntelligence

Hoovers 2009 Study:

75% of companies don’t usesocial media for competitive intelligence

Curation

Company/ProductEvangelism

“We want to give our employees the opportunity to become even more familiar with the final products, so they can speak based on first-hand

experience about our line-up.”

The new employee role:Social CRM

• From Customer Service Reps to all employees engaged

• From process-centric to conversation-centric• From contact management to community

management• From period engagement to sustained

engagement• From simple transactions to complex

relationships

“There isn’t anything I send to employeesthat I wouldn’t be prepared to have publishedon the front page of the newspaper. I don’tthink control actually exists. The question is,did it ever exist? Probably to some degree,but social media, the explosion of technology,has just amplified the folly of the notionof internal versus external voice. I don’t thinkthere’s such a thing anymore.”

-- Brian J. Dunn, CEO, Best Buy

Copyright applies to this document – some rights reserved.This work is licensed under a Creative Commons

Attribution-non commercial-share alike 3.0 licensehttp://creativecommons.org/licenses/by-nc-sa/3.0

Questions?

• Shel Holtz, ABC

Phone: 415.367.3820Email: shel@holtz.comWeb: www.holtz.com Blog: blog.holtz.comPodcast: www.forimmediaterelease.bizSkype: shelholtzTwitter: @shelholtzFriendFeed: shelholtz2nd Life: Shel Witte