WOMEN’s MEN’s KID’s

Dooney & Bourke Pebble Leather New

SLGSContinental

Clutch

WOMEN’s MEN’s KID’s

Money Clips

Dooney & Bourke Pebble Leather New

SLGSContinental

Clutch

WOMEN’s MEN’s KID’s

Money Clips

GenderAgeIncome…….

MEN WOMEN

MILLENIAL BETWEEN BOOMER & ABOVE

CAREFUL WANT IT! ANYTHING

John is a busy professional.

He is careful about his appearance and doesn’t like the big bulge of a wallet in his back pocket.

He only occasionally wears a jacket and worries about losing his wallet if it is in a jacket pocket.

John Smith

• Wants a wallet that is secure in a front pocket.

• Concerned about loss of wallet and cards.

“I seldom carry cash, I just need a credit card and ID.”

BEHAVIOR

• Eats out often • Uses credit cards to

keep track of expenses

MOTIVATIONS

Age:Location:

32Midwest

02468

1012

Cash

Credit Cards

Notes

Photos

Coins

What have others done?

What might you do differently to improve the design?

Dooney & Bourke Pebble Leather New

SLGSContinental

Clutch

WOMEN’s MEN’s KID’s

Money Clips

Cards ? Coins ? Bills? Stuff?

SEARCH GO

Http://gravitydrive.com