why build an email list?

Why build an email list?

11 Reasons Why Building an Email List Should Be Your #1 Priority

PAM NEELYbuild your list, build your business

Some people say:

“It’s SOOO much work building an email list.

Do I HAVE to?”


“Aren’t social media and search engine traffic enough?”


Oh… sure.

Skip the list.


Only build an email list if you want…


A business that can’t be taken away from you…

by Google, Facebook, or anyone else.


A business that generates steady profits…

like an ROI of 4300%*


*The Direct Marketing Association’s 2013 Statistical Fact Book shows marketers getting 4300% on their email marketing campaigns.

A business that creates loyal, enthusiastic customers

Who tell others about how awesome you are.



Oh – and you don’t have to be a big company to need an email list

All these people and businesses need email lists:

• Bloggers• Affiliates• Consultants• Freelancers• Authors• Artists• Musicians & Bands


• Coaches• Location-Based Businesses• Professional Services Firms• Agencies• Non-Profits• SAAS• Online Stores

If you weren’t already sold on building your email list, here’s 11 reasons


why building your list should be your


#1 priority


#1 You could rebuild your entire business with just your email list

If you lost everything

• Your social media accounts• Your search engine rankings• Your blog• And even your website


You could rebuild your entire business with just your email list


#2 You own your email list. No one can ever take it away from you.


No one can control what you can and can’t do with it, either.

You don’t own your social media accounts

They’re built on rented land.


#3 An email list is the cheapest way to communicate with your audience.


For $30 a month, AWeber will let you send unlimited messages to a list of up to 5,000 people


Send one email a week to your list, and that’s 20,000 messages for $30

A cost of $0.0015 per message.


#4 People prefer email for commercial messages. People buy from emails.



- ExactTarget’s 2012 Channel Preference Survey

“77% of consumers told us that they prefer to receive permission-based marketing communications through email.”

#5 Sending email updates is easy, fast and affordable.


Email service providers give you hundreds of pre-designed templates to choose from

Just drop your text and images in, hook up the links, and you’re done.


#6 Sending regular email updates is the best way to build trust.


Without trust, people won’t respond to even the most amazing offer

Most people online are already pretty spooked


#7 Email marketing can be tracked down to each user’s click.


Email messages can be tested, segmented and personalized

Almost no other marketing tactic offers as much tracking & personalization capabilities.


#8 Email can generate massive amounts of revenue within hours.


#9 Email has the highest return on investment of any marketing technique.


4300% ROINeed I say more?


OK, I’ll say more:


This chart from McKinsey & Company shows how email is 40 times more effective than Facebook or Twitter.

#10 Email gives you a way to drive traffic to any page you want.


#11 Your email list is an asset that can be sold.


Know how direct marketing and Internet companies get valued for sale?


It’s not the warehouses, inventory, or a great website.

The value of the company comes from the list. The money’s in the list.


Without a list, if you sold your business, you wouldn’t get very much for it.

With a list? Well, tack some zeros on to that sale price.


So why build an email list?

Because you want results.



Get results for your site. Go to PamNeely.com.See how easy it is to build an email list.

http://pamneely.com/



