why blog for business 2014

WHY BLOG FOR BUSINESS ?

Martin Ellis

Executive Search

STOP PRESS!!!!

BOSS OF THE YEAR – MANDY BROOKSussex Business Awards

We’re nominated for:

BUSINESS PERSON OF THE YEAR – MANDY BROOKSussex Business Awards

BEST COMPANY TO WORK FORInstitute of Recruitment Professionals

Who I am:

• Headhunter

• Executive Search

• International

• Team Builder

• Trainer

• Exec background in B2B

services

• Based in East Sussex

• Been blogging for 5 years

• Have run my own business

Who I’m NOT


What is a blog (weblog) ?


• It’s a stand-alone platform where you can

write about what interests you

OR…

• It’s a page on your website where you can

write about what interests you

GOOGLE LOVESBLOGS

TRUE!

If you don’t blog, why not?


• “I’ve got nothing to say”

• “I don’t have the time”

• “I don’t know how to do it”

• “It’s not for me”

• “The technology beats me”

Here’s why I blog:


• It’s FREE

• It’s easy

• It takes about an hour every 2 weeks

• Google loves it

• People write to me

• Customers like it

• Candidates like it

• Some people think I know what I write

about!

Sorry, here’s some stats:

4,000 views

Per year

Stand-alone blog – no website



11,000

Views per year

This was with a stand-alone blog

– with a separate website



51,500 views in 1 year post-

blog


Then I embedded my

blog in my website


42%OrganicSearch

51,500 views in 1 year post-

blog6%

“Other” referred traffic

3%From

Twitter

21%Referred

from LinkedIn

13%Referred

from other blogs

16%Direct Traffic

Because Google loves

content


WHY BLOG FOR BUSINESS ? – TOP TIPS

1. Write regularly – I do every 2 weeks

2. Have memorable headlines

3. Use photographs and images

4. A maximum of 500 words

5. Understand what visitors are reading –

stats

6. Create a style for your audience

7. Take part in conversations

8. Use links if you can – BBC discussions

Why Blog For Business?

How to start:


Or better still,

add a blog

page to your

website

• Think of one thing your audience needs to

know

• Stand-alone: Go to Wordpress and sign up

• Choose a design template

• Start writing

• That’s it – 20 minutes

Here’s why I blog:


• It’s FREE

• It’s easy

• It takes about an hour every 2 weeks

• Google loves it

• People write to me

• Customers like it

• Candidates like it

• Some people think I know what I write

about!

I came 4th in

Recruiter Blog of 2014


Just make a start!

Martin Ellis

Email: [email protected]: 07823 887982


mailto:[email protected]