Why Being the Best is Really

Bad for Your Business

How to Avoid this Horror

Marketing Mistake

Is your marketing

making your

customers

throw-up?.

The quickest way

to make customers

throw up and leave

is to say you are:

“The leading expert

in...”

You instantly lose all credibility

with your potential buyer.

“I’m the best”

“Yeah, you and every other a...hole.”

Nothing distinguishes you from

anybody else

You’re just another desperate hustler.

Even if you are the best

or an expert in your

field, it is for other

people to make that

call.

Use testimonials

and authoritative

accreditations

Otherwise You Look

Desperate and Dateless

Are you trying to convince the

prospect or bolster your own

self esteem?

You Ignored the Most

Important Person

Your Customer

It’s like when you meet

someone new at a party and

all they ever talk about is

how great they are.

BORING!

You’re Not Memorable or Unique

If you say the same as everybody

else, there’s nothing to remember

you by.

There’s nothing to set you apart

from your competition.

Saying you’re

the best has

no value to

your

customer.

Basically You’ve Peed all Over

Your Pants

‘We’re great at this...” and “We’ve

done that...” and We’ve won this

award...”

( We, we, we ) known as the client

we-weeing all over themselves.

No More Piddling

Platitudes Puhleeeze

Peeing your

marketing pants

may make you

feel warm and

cosy, but your

customers will

avoid you.

Marketers, advertisers are among the

worst at making the above mistakes.

The ‘We” word is everywhere.

The more desire and value you can

create in your marketing

copywriting, the more successful it

will be.

Read more:

Why Being the Best is Really Bad

for Your Business