why analytics are useful, with links & resources, may 2015
TRANSCRIPT
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UCD Innovation Academy Lecture, May 8th, 2015
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Hi, Simon Cocking, Irish Tech News, Geek Time, Dublin Growth Hackers, Tweakyourbiz, journal.ie, Sarahpaddleswim
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Analytics : good for your business
By @SimonCocking
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1. Analytics, intro
On all major platforms, including Google, Facebook, Twitter,
Wordpress
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2. What they tell you?
User age, gender, geolocation, browser, device, operating system used to help find ideal customers.
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3. Why is this useful?
Target your ads, social media strategy, and campaigns to reach your optimal market
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4. How can I learn how to use Analytics?
Google Analytics academy, you can do free courses
https://analyticsacademy.withgoogle.com/explorer
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http://learn.wordpress.com/
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Twitter Analytics also https://analytics.twitter.com/about
And Facebook too https://www.facebook.com/help/search/?q=insights
Link to the presentation on slidesharehttp://www.slideshare.net/SimonCocking/why-analytics-are-useful-nov-7th-41243974
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Neil Patel’s Quick Sprout is a useful tool & a great blog to follow
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http://www.alexa.com/ & http://www.similarweb.com/ are useful for assessing other websites
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Thanks, you’ve been awesome!
@SimonCocking http://sarahpaddleswim.wordpress.com/