why advocate marketing works and getting started
DESCRIPTION
Social media has unleashed the power of advocate marketing. Right now, you have an huge untapped revenue resource in the form of happy customers. You know who they are – the tireless promoters that believe in your company, evangelize your products and share their positive experiences. No one sells your product better than they do. Are you tapping their potential? Influitive’s AdvocateHub makes it easy to get started. With AdvocateHub, marketers invite their best customers to join an advocate community where they participate in “challenges” or marketing & sales campaigns around social media, demand gen, events and sales references. As they complete challenges, advocates gain points, badges and levels which can be used for a variety of perks and privileges. AdvocateHub cleverly uses recognition, competition and social capital to mobilize advocates while giving administrators easy tools for creating simple to sophisticated challenges.TRANSCRIPT
The LasT Person Your nexT CusTomer WanTs To TaLk To is Your saLes Person.The unfortunate byproduct of social media is that buyers don’t want to talk to sellers. In fact, very few pay attention to traditional marketing. So what’s a smart marketer to do?
The good news: Social media has also unleashed the power of advocate marketing. Right now, you have a huge untapped revenue resource in the form of happy customers. You know who they are – the tireless promoters that believe in your company, evangelize your products and share their positive experiences. No one sells your product better than they do. Are you tapping their potential?
Influitive’s AdvocateHub makes it easy to get started. Here’s how:
Gather, manage and segment your advocates1
In one click, anyone in your organization can invite advocates to participate right from salesforce.com!
Social sign on makes it easy for advocates to join using LinkedIn, Facebook or Twitter.
Simple CRM integration makes it easy to invite customers into AdvocateHub – and social-sign on makes it easy for them to join. Using powerful tools, administrators can segment customers by activity type, interests, relationship history, or any CRM field to ensure advocates are directed to activities that are right for them.
AdvocateHub
Remove “Fact”
Mobilize your army of advocates
Drive user-generated content in minutes
Quickly expand your social reach with simple advocate challenges.
Recognize your advocates
Give your advocates the recognition they deserve!
Who’s on top? Bring out the competitor in your advocates to fuel engagement and advocacy.
Your next customer needs third-party validation, not more marketing and sales hyperbole. Rely on the power of Advocate Marketing to fulfill prospects’ needs, ignite sales, and stand apart from competitors. Learn more or try it for free at www.influitive.com.
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With AdvocateHub, you can create simple to sophisticated challenges that rally your advocates to participate in social networking, demand generation, and sales campaigns. You will be amazed at the groundswell of activity you can direct using AdvocateHub’s clever approach to advocate mobilization.
As they complete challenges, customers acquire points, badges and levels. Features like leaderboards, perks and rewards drive activity and put powerful momentum behind every marketing and sales campaign.
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