WHSmith PLC

WHSmith Australia

Travel Retail Specialists

� Founded in 1792, 221 years old

�WH Smith PLC listed on the London Stock Exchange

(SMWH)

• part of the FTSE mid 250 Index

� Employ over 16,000 people

�Manage over 300,000 sqm of retail selling space

�More than 1200 outlets globally many of which are in the

UK but expanding rapidly internationally:

• 62 units open in 15 countries

• UK, Ireland, France, Denmark, Sweden,

Gibraltar, Kuwait, Oman, UAE, Jordan, India,

Malaysia, China, Fiji, Australia

• Opening soon in Qatar, Saudi Arabia, Russia, Azerbaijan

WH Smith PLC Summary

WH Smith PLC Summary

�A Travel Specialist

• Over 260 million global travellers are exposed to WHSmith brand

• over 150 stores in 35 airports

�Two divisions within WHSmith:

• High Street based in Swindon UK

• Travel based in London UK

�International falls under the Travel division which also includes all UK

based locations in :

• Airport

• Rail

• Hospital

• Motorway Station

• Workplaces

• Universities

WH Smith PLC Summary

WH Smith Australia

Initially opening in Melbourne International Airport in

December 2012 WHSmith Australia now operate 20

sites and oversee a franchisee in Fiji

Airports were our first channel we opened in and we now have 7

sites, our main hub is Melbourne International T2 with 5 outlets:

1. Main Departures Travel Convenience: Dec 10

2. Departures Bookshop: Aug 11

3. Landside Travel Convenience: Aug 12

4. Satellite Departures Travel Convenience: Oct 12

5. Departures Toyshop (Zoodle): Dec 12

Melbourne International Airport

Melbourne International Airport

MELBOURNE is the second

largest International hub in

Australia behind SYD

3.49m international passenger

arrivals into the country in

2012

3.43m international passenger

departures in 2012

Total Arriving and Departing

Passengers 6.92m in 2012

Reported Growth in

2013 of 3%

Zoodle Toy

Opened Dec

12

Departures

Convenience

Opened

Dec 10

Melbourne International AirportStore Locations

Departures

Kiosk

Opened Oct 12

Bookshop

Opened

Aug 11

Landside

Convenience

Opened Aug 12

Melbourne International Airport

NB These numbers are arriving and departing passengers combined

Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Passengers (in millions) 2.73 2.99 3.36 3.41 3.28 3.76 4.3 4.38 4.73 5.13 5.92 6.57 6.92

Growth YOY 10% 12% 1% -4% 15% 14% 2% 8% 8% 15% 11% 5%

54% male, 46% female

9% : < 18 years old

32% : 18 – 34 years old

41% : 35 – 54

18% : 55+

Ave time spent in airport:

before security 69 mins,

after security 125 mins

40% : Leisure

34% : Visit Friends/Family

18% : Business

8% : Others

43% Australian

11% New Zealand

6% UK

6% China

6% Malaysia

28% Others

Melbourne International Airport Passenger Profile

**Travel convenience covers Books, Magazines, Drinks, Confectionery, Travel & Electronic Accessories, Toys & Games, Gifts, Papers

Our other airport hub we operate in is Sydney International

Airport T1 where we have 2 locations:

1. Arrivals Travel Convenience: Apr 11

2. Main Departures Travel Convenience: Sep 11

Sydney International Airport

Sydney International Airport

SYDNEY is the largest

International hub in Australia

& the Pacific

6.84m international passenger

arrivals into the country in

2012

6.55m international passenger

departures in 2012

Total Arriving and Departing

Passengers 13.38m in 2012

Reported Growth in

2013 of 3.2%

Departures Convenience

Opened Sep 11

Sydney International AirportStore Locations

Arrivals Down the escalators here,

Opened Apr 11

Sydney International Airport

NB These numbers are arriving and departing passengers combined

Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Passengers (in millions) 8.99 8.66 8.49 8.31 9.33 9.81 9.91 10.48 10.55 10.64 11.34 12.24 13.38

Growth YOY -4% -2% -2% 12% 5% 1% 6% 1% 1% 7% 8% 9%

Sydney International Airport Passenger Profile

52% male, 48% female

14% : < 20 years old

30% : 21 – 35 years old

27% : 36 – 50

29% : 50+

Ave time spent in airport:

before security 81 mins,

after security 106 mins

53% : Leisure

27% : Visit Friends/Family

13% : Business

7% : Others

45% Australian

9% New Zealand

7% UK

6% USA

4% China

29% Others

The second channel we opened in were train stations where we

now have 5 sites, our main rail hub is Southern Cross Station in

Melbourne with 2 outlets:

1. Ground Floor Travel Convenience: Nov 11

2. First Floor Travel Convenience: Apr 12

Southern Cross Rail Station

The 2nd busiest rail station in

Melbourne with a newly

revamped retail area

105,000 travellers a day of which

62% are metro, 29% are regional,

9% enter by bus including the

airport shuttle

17,000 local workers and 3,000

local residents within one block

of the station

Over 80 Events at Etihad Stadium

a year, mainly sporting but also

other entertainment

Southern Cross Rail Station

Collins Level 1

OPEN

Spencer Ground

OPEN

Southern Cross Rail StationStore Locations

CBD

Etihad Stadium &

Docklands

We also operate within Melbourne Central where we operate 1 unit in

the shopping centre and 2 kiosk sites on the rail station platforms :

1. Central Centre Bookshop: Jun 12

2. Platform Convenience Kiosk 1: Jun 13

3. Platform Convenience Kiosk 2: Jun 13

Melbourne Central Centre/Station

The 3rd busiest rail station in

Melbourne with a shopping

centre above the station

36m annual visitors to

Melbourne Central

56% of visitors are 20-39,

63% are female, 40% are in

white collar jobs

RMIT University campus

adjacent to the centre with

35,000 students

Melbourne Central Centre/Station

Melbourne Central Centre/Station

WH Smith Australia

Our third channel was created when we acquired a hospital café

business in late 2012 called Fresh Plus that had 4 sites in:

1. Ryde Hospital Cafe

2. Lismore Hospital Café and separate Coffee Kiosk

3. Hornsby Hospital Cafe

WH Smith Australia

We have since opened 2 units in another 2 hospitals with more due this

year. We are also rolling out 15 of our own vending machines into various

hospitals:

1. Port Macquarie Hospital- Café opened June 2013, Cafeteria due Aug 13

2. Blacktown Hospital- Café opened Jun 2013

3. Kempsey Hospital- Café opening Aug 13

WH Smith Australia

In early 2013 we won a tender to open on the University of New South Wales

campus at Kensington in Sydney, Universities are our fourth channel where

we are actively looking for more sites:

1. Morvern Brown Convenience/Stationery

2. Quadrangle Convenience/Stationery

WH Smith Australia are proud to be driving retail

growth for our valued partners in travel locations, we

welcome the opportunity to work with you soon

Please speak with the team to discuss further:

Merchandise Manager – Ben Smith 0415 788096

National Buyer – Trevor West 0410 652907

General Manager- Michael Beaumont 0405 625481

Office Landline- 02 8338 0930