who's googling you: leveraging social media for the job search

WHO’S GOOGLING YOU?LEVERAGING SOCIAL MEDIA FOR THE JOB SEARCH

A M A N D A C L A Y P O W E R S

S O C I A L M E D I A L I B R A R I A N

M S U L I B R A R I E S

F E B R U A R Y 1 9 , 2 0 1 3

SOCIAL MEDIA = THE NEW RÉSUMÉ???

YES!andSort of…

IT’S ALL ABOUT IDENTITY

EVERYONE IS FACEBOOKING AND GOOGLING EVERYONE….

FACT: POTENTIAL EMPLOYERS WILL GOOGLE YOU

QUESTION: WHAT WILL THEY FIND?

FACT: IF THEY CAN’T FIND YOU, THEY WILL WONDER WHY

FACT: YOUR REPUTATION MATTERS

75% of companies have policies that require review of reputational data

79% of recruiters and HR professionals are looking

Crosstab Market Research Report for Microsoft January 2010

Reppler.com 2011Reppler.com 2011

WHY? IT’S NOT JUST SCREENING

92% of employers “use or plan to use” social networks or social media for recruiting

93% on LinkedIn

66% on Facebook

54% on Twitter

Jobvite 2012

FACT: THERE ARE SOME PROBLEMS

SOCIAL MEDIA ADVANTAGES FOR EMPLOYERS?

• Reported decrease in hiring time

• Findings of increase in candidate quality

• Positive increase in employee referrals (which produce highest rated candidates)

• Recruit passive candidates

Jobvite 2012

“SUPER SOCIAL” JOB SEEKERS GETTING JOB REFERRALS BY NETWORK

43% from LinkedIn

32% from Twitter

25% from FacebookMarketwire.com 2011

FACT: PEOPLE ARE GETTING JOBS USING SOCIAL MEDIA

18.4 Million Americans credit



Marketwire.com November 2011

FACT: YOU CAN TAKE ADVANTAGE OF THIS• Be Consistent and Unique in Branding• Bend Google to Your Will: Try Google+ • Create a Public View on Facebook• Create a Professional Twitter Account• Get Your Résumé on LinkedIn• Get SEO to Work for You

• Be Who YOU Want to Be

FACT: GET POSITIVE TO GET A JOB (MAYBE)

Personality

Professional qualifications

Creativity

Communication skills

Well-rounded

Comments from others

2009 Harris Interactive Study for CareerBuilder.com

FACT: YOU CAN MAKE IT WORK FOR YOU

FACT: IT’S NOT JUST HIRING EITHER

24% have disciplined an employee for activity on social networks

25% are actively monitoring activity

40% are passively monitoring activity

Facebook, Twitter, LinkedIn and Compliance: What Are Companies Doing. Health Care Compliance Association and the Society for Corporate Compliance and Ethics. 2009.

FACT: IT’S MORE THAN JUST SOCIAL MEDIA

Employers Disregard Candidates: Because of email content / language Candidate use of emoticons Candidate use of text language in an

email or job application

Email Still Matters

2009 Harris Interactive Study for CareerBuilder.com

FIRST STEPS: CLEAN IT UP

Facebook Clean up TimelineMake Friend Lists Adjust Privacy Settings

Twitter Make Twitter

Private Obscure Your

Name/Handle Go Through By

Tweet Create a

Professional Twitter Account

SO WHAT IS THE NEXT STEP?

Create an online presence that works for you.

LOOK FOR GUIDANCE FROM YOUR PROFESSION

Professional AssociationsTop CompaniesIndustry LeadersCompetitive Intelligence

FACT: YOU CAN DIG DEEPER

• Investigate Your Industry•Twitter•Facebook• Pick Your Move•Add Social Media That Works for You•Demonstrate Expertise•Network

CITED

Wortham, Jenna. “More Employers Use Social Networks to Check Out Applicants.” New York Times: Technology Bits. August 20, 2009.

Facebook, Twitter, LinkedIn and Compliance: What Are Companies Doing. A Survey by the Health Care Compliance Association and the Society for Corporate Compliance and Ethics. 2009.

Job Screening with Social Networks: How are Employers Screening Job Applicants. 2011 http://www.reppler.com

Online Reputation in a Connected World. Crosstab Market Research Report for Microsoft. January 2010.

Roberts, Donna. Branding And How It Works In The Social Media Age. http://aytm.com/blog/research-junction/branding-and-how-it-works-in-the-social-media-age/. January 2012

Social Job Seekers Getting Ahead: Jobvite Survey Reveals One in Six Workers Successfully Used Social Networks to Get Hired http://www.marketwire.com/press-release/social-job-seekers-getting-ahead-jobvite-survey-reveals-one-six-workers-successfully-1587676.htm. November 2011

Social Recruiting Survey Results. Jobvite. 2012

http://www.reppler.com/

http://aytm.com/blog/research-junction/branding-and-how-it-works-in-the-social-media-age/



http://www.marketwire.com/press-release/social-job-seekers-getting-ahead-jobvite-survey-reveals-one-six-workers-successfully-1587676.htm



Amanda Clay PowersAssociate Professor

Social Media / Extension / AgricultureMississippi State University Libraries

[email protected] IM: acp120

For the rest, just:

who's googling you: leveraging social media for the job search

Education