whole product the whole product typically augments the core product with additional elements...
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Whole Product
The whole product typically augments the core product with additional elements required for the product to have more value to a customer.
Contents by KH 2
Introduction
The whole product typically augments the core product with additional elements required for the product to have compelling value to a customer. These additional elements to the core product would provide better user experience.
Contents by KH 3
Total experience of equipment user
If a measurement instrument is the core product, then whole product would include accessories (probes, couplers, cables, etc.), training, purchasing, and user support services (application, installation, repair).
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Total restaurant dining experience
If food is the core product, then whole product would include atmosphere, service, choice of menu, location, etc .
Contents by KH 5
Total computing experience
If a personal computer is the core product, then whole product would include software applications, purchasing, training, peripheral devices (scanner, mouse, display monitor, printer, etc), and internet connection.
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Value Delivery System
Any business organization is a part of a larger system of delivering value to customers. This end-to-end system that collaborates to deliver value to your customer is called a Value Delivery System.
Questions to ask of anyone in the whole system include: •Who do you deliver value to? •How do they evaluate it? •What is their current evaluation?
•Who delivers value to you? •How do you evaluate it? •What is your current evaluation?
Contents by KH 7
Value Proposition
Customers receive value every time they touch your products. The customer lifecycle has been characterized by the following stages.
Disposing
Supporting
Using
Learning
Installing
Ordering
Choosing
Your VDS (Value Delivery System) should aligned to each stage of your end customer's lifecycle. Communicate your value proposition to customer effectively.
← value
← value
← value
← value
← value
← value
← value
Increase your value in each stage to gain competitive
advantages
Contents by KH 8
Potential products
Potential products are any additional peripheral products and services to enhance user experience.
Such as:
What may remain to be offered.
What is possible to provider better user experience.