whole foods social media case study
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Whole Foods Social Media Case StudyTRANSCRIPT
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Whole Foods executes a brilliant Social Media Strategy.
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BLOG: to interact with users & share inside stories.
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Engage
Inform
Participate
Listen
Behind the scene stories
Social Tech Strategy – ROI
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Shares fresh organic tweets - news, updates, special events, sales, customer feedback and more.
Social Tech Strategy –
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Shares natural and organic foods news, recipes, photos, videos, fun information, business happenings.
• Special recipes• Tips on healthy food choices• Events & promotions• Career opportunities• Customer feedback
Social Tech Strategy –
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Social Tech Strategy –
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Real employees on YouTube.
Supplier stories.
Recipes.
Social Tech Strategy –
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Mobile Strategy
- Recipe in your pocket- Store locator near you - Nutrition info in your pocket - Special diets
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Twitter accounts for individual stores. Over 250 Twitter accounts
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FB fanpages for individual stores. Over 250 FB pages
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Social Tech Strategy – ROI
Brand awareness
Increased traffic/sales
Repeat customers
Innovation via customer feedback
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