whole foods ad astra
DESCRIPTION
Whole Foods Ad Astra. By: Anne Marie Dorsch , Curtis Grace, Molly Kanaley , Kiarri McBroom & Zan Zurawski. SWOT Analysis. Strengths Unique Food choices Choice of Dining Reputable Engaging with customers Socially conscious . Weaknesses Expensive - PowerPoint PPT PresentationTRANSCRIPT
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Whole FoodsAd AstraBy: Anne Marie Dorsch, Curtis Grace, Molly Kanaley, Kiarri McBroom & Zan Zurawski
![Page 2: Whole Foods Ad Astra](https://reader035.vdocuments.site/reader035/viewer/2022062218/5681613d550346895dd0a29a/html5/thumbnails/2.jpg)
SWOT AnalysisWeaknesses• Expensive• Website is bland
and not user friendly
StrengthsUnique Food choicesChoice of Dining ReputableEngaging with customersSocially conscious
OpportunitiesBring attention to new market• Kids• Young adultsHome delivery like Sendiks
Threats
• Trader Joes• Outpost• Sendiks
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Whole Foods
Category: Grocery Store
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Whole Foods
Consumer: Teenagers, College Students, Families, Elderly People & Health Conscious Customers
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Whole Foods
Competition: Trader Joes and Outpost Grocery Store
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The Mission
• Whole Foods• Whole People• Whole Planet
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A Day in the Life
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Whole Foods
Food Bars
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Whole Foods
Wine Dispenser
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Whole Foods
Baby ProductsSkin CareKitchenware & Cookbooks
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Whole Foods
365 Everyday Value®
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Whole People
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Whole People
Local Farms
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The 3 “R’s”
Reduce ReuseRecycle
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Social Media
FacebookTwitterInstagramFlickrBlogYouTube
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Milwaukee Whole Foods
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Responses to customer comments make up 85% of all the tweets sent out by Whole Foods Market
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Customer Feedback
Whole Foods encourages customers to “talk back”
Contests and questions about food and healthy living
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Whole Foods
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Trader Joes
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Outpost
![Page 22: Whole Foods Ad Astra](https://reader035.vdocuments.site/reader035/viewer/2022062218/5681613d550346895dd0a29a/html5/thumbnails/22.jpg)
Summary
Category, Consumer, CompetitionWhole Foods, Whole People,
Whole PlanetSocial Media