WHO WOULD BE THE AUDIENCE FOR YOUR

MEDIA PRODUCT?

My audience is generally going to be a female aged between 17 and 30. She will be a strong women that presents herself well. She will be middle/upper-class and have a keen interest in both fashion and pop music. By looking through UK Tribes I have found that my audience would be a cross between Rahs and Trendies. This is because they will focus heavily on their looks and make sure that they follow fashion avidly. They would have a mixture of vintage Designer and high-street clothing to ensure that they are on trend. They will subscribe to magazine such as Vogue and Glamour to ensure that they are up to date with fashion and big celebrities. This means that my magazine will apply to them perfectly.

• They will watch television shows like Sex And The City as it’s main characters represent the kind of women that they aspire to be.• They will shop at places like Chanel, Vivienne Westwood, Alexander McQueen, Christian Louboutin, ect. • They will eat a quick lunch at Starbucks or a regular lunch at a respectable restaurant.• They will have a big interest in strong successful women and respect those that are, because of this the Queens and Princess’ of pop will be their main choice of music.

The type of advertising for my magazine will be both that of high end designer labels and perfumes and music and perfumes by artists. It may also attract some advertising for Men’s aftershaves and/or underwear. The beauty business would also be a big part of advertising as the women care a lot about their appearance.

I did research using survey monkey and a tick box hand-out. I found that using the tick box hand out meant that I could ask people randomly who looked like the audience that I was targeting this gave better results as I had to settle for people that I know who may not be specifically in the niche that I was going for. I found that a high interest in fashion was apparent from the people that would read a pop music magazine.

Every person that I asked said that they spend money on clothes because of this my advertising relates to clothes and my magazine has a fashion section. The people in my magazine were also up to date with fashion so reflected my magazine as being fashionable.