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FAO Risk Communication Seminar, 14 April 2011
Social mobilization and One Health: collaboration between local, national,
and international partners
Presented at the 1st International One Health Congress, Melbourne, 14-16th February 2011
Asiya Odugleh-Kolev, Project Lead, Social Mobilization/COMBI, Global Alert and
Response Department, WHO Geneva
Anthony Burnett, Advocacy and Communication Coordinator, FAO Rome
Ben Hickler, Assistant Professor, Department of Environmental and Population
Health, Tufts University
Social mobilization and One Health: collaboration between local, national,
and international partners
Presented at the 1st International One Health Congress, Melbourne, 14-16th February 2011
Asiya Odugleh-Kolev, Project Lead, Social Mobilization/COMBI, Global Alert and
Response Department, WHO Geneva
Anthony Burnett, Advocacy and Communication Coordinator, FAO Rome
Ben Hickler, Assistant Professor, Department of Environmental and Population
Health, Tufts University
FAO Risk Communication Seminar, 14 April 2011
Direct economic impact, selected infectious disease outbreaks, 1990-2003
FAO Risk Communication Seminar, 14 April 2011
FAO/F. Jufri
FAO Risk Communication Seminar, 14 April 2011
FAO/S. Dokubo
FAO Risk Communication Seminar, 14 April 2011
FAO/R. Zakaria
FAO Risk Communication Seminar, 14 April 2011
FAO/E. Abd al Latif
FAO Risk Communication Seminar, 14 April 2011
Epidemic risk is
increasing and
driven by
complex factors
Human behaviour
is a common
denominator and
our challenge has
been how to
understand and
influence it
FAO Risk Communication Seminar, 14 April 2011
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Rift valley fever outbreak alert and responseRift valley fever outbreak alert and response
Animal outbreak
Human outbreak
Control Opportunity
Amplification
Mass Animal Vaccination
Rapid Response
Early DetectionForecasting
Readiness
Vector
Control ?
FAO Risk Communication Seminar, 14 April 2011
General strategy for controlling outbreaks
Social Mobilization
MedicalAnthropology
Posters
Radio - TV
Community
DiscussionHealth Education
Traditionalhealers
COMBI *
AnalysisSamples
ResultsEpi + Soc
Mobile teams
Triage IN / OUT
Barriernursing
Search for
the source
Database
analysis
Follow-upOf contacts
Active searchfor cases
Transports
Vehicles
Epidemiologicalinvestigation Surveillance Laboratory
Logistics Security
Communicationspolice
EnvironmentVector control
PsychoSocial
support
Case ManagementFunerals
Infection control
Coordination
Clinicaltrials
Water and
Sanitation
Burial Team
roads
LodgingFood
Financessalaries
MediaInformation
Behavioural
and Social Interventions
FAO Risk Communication Seminar, 14 April 2011
The pressure to develop messages, materials and global templates are enormous…
The pressure to develop messages, materials and global templates are enormous…
FAO Risk Communication Seminar, 14 April 2011
"Shifting from "communication
simple" to "communication complex" is part of the same
shift that moves us from
Newtonian physics to Quantum Mechanics and the Theory of
Relativity"
Professor John Parrish-Sprowl, Co-Director Global Health Communications Center
Indiana University Purdue University
FAO Risk Communication Seminar, 14 April 2011
To help people take up control measures we need
to offer a solution to an existing need, want or desire
To develop effective and
appropriate control measures we need to "listen to the consumer"
to understand what control
measures are feasible, realistic, appropriate and technically-
soundWHO/D. Pollet
FAO Risk Communication Seminar, 14 April 2011
…helps us see the links between existing response
strategies and expands our range of options
Focusing on behavioural and social interventions…
WHO/P. FormentyWHO/P. Formenty
FAO Risk Communication Seminar, 14 April 2011
Enhance capacities and skills in strategic places
Sub-national and national outbreak
investigation and rapid response
teams
Country staff: Health Promotion and
Communication (MoH, MoAg, FAO,
UNICEF, WHO)
Training Programmes EPIET,
Veterinary Services, GOARN,
Response Partners (IFRC)
Sub-national and national outbreak
investigation and rapid response
teams
Country staff: Health Promotion and
Communication (MoH, MoAg, FAO,
UNICEF, WHO)
Training Programmes EPIET,
Veterinary Services, GOARN,
Response Partners (IFRC)iStockphoto
FAO Risk Communication Seminar, 14 April 2011
We essentially have
to turn public health
on its head
iStockphoto
FAO Risk Communication Seminar, 14 April 2011
Strong local level
ownership and response
supported by national and
international partners
FAO Risk Communication Seminar, 14 April 2011
� Disease outbreaks can have huge economic costs and equally devastating social costs. Understanding behaviour and society is critical
� We must shift how we understand and apply "communications" and embed a "communication perspective" into behavioural and social interventions as a key pillar in outbreak response strategies
� We need to build capacity at critical points to support a more informed, participatory, coordinated and appropriate response
In Summary….
FAO Risk Communication Seminar, 14 April 2011
Wash your hands
Keep away from dead animals and birds
Report sick animals and humans
Cook food thoroughly before eating
We must look beyond technical
accuracy to behavioural efficacy,
otherwise we may end up with
what a colleague at WHO called,
“a shopping list of control
measures but no understanding
of how to implement them.”