who is the next generation of volunteers version 4.0 january 2013
DESCRIPTION
Revised presentation on how not for profits can encourage volunteer activity by generation x and y while retaining boomers.TRANSCRIPT
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Who is the Next Generation of Volunteers?The Demographic Effect
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Aging of our Population
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Today’s Demographic Workplace (%)
Traditional-ists Boomers
Gen XGen Y
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10152025303540
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40
2530
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2020 Demographic Workplace (%)
Tradi-tionalists Boomers Gen X Gen Y Gen Z
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10
20
30
40
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2220
50
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The Boomer Demographic
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Active Volunteers Boomer Cohort
Highly educated Highly educated
Good economic situation Good economic situation but are looking after aging parents
Healthy Healthy and fit lifestyle
Employed Working past retirement age
Geographically stable Clustered in metropolitan areas
Computer use Significant technology use
Focused on others Self indulgent, self reliant
Sense of duty and obligation Social interactions drive activity
Extra free time Travel, hobbies, other interests
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Today’s Volunteer Demographic (%)
6Traditionalists Boomers Generation X Generation Y
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5
10
15
20
25
30
35
40
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36
29
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2020 Volunteer Demographic (%) - Prediction
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Traditionali
sts
Boomers
Generation X
Generation Y
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20102020
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The Volunteer Leaders’ Homework
• Gain a sound understanding of the generations in your organization – research – and what attracts their community interest• Evaluate the differences and similarities and develop an
appreciation for both – knowledge• Workshop how your organization needs to “reimagine
itself” to keep Boomers engaged and recruit Generations X & Y
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Expectations – Cohort ComparisonTraditionalists Boomers Gen X Gen Y
Loyal, respect authority
Competitive Self-reliance Everyone is equal
Focused on common goals
Optimistic, team-oriented
Sceptical, career-oriented
Self importance, loyalty to others
Focused on performing
Results focus Results focus with fun
Hard work & career aspirations
Compensated for doing job
Reward for results Reward for outcomes
Seek rapid success
Put aside their own needs for company. Job security
Live to work Work to live Sense of community, work is part of life
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Communication Preferences – Cohort Comparison
Traditionalists Boomer Gen X Gen Y
Formal Semi-Formal Irreverent Fun, eye-catching
Significant technology changes. Prefer to connect face to face (formal)
Not connected technologically, face to face reigns – local connections
Networking, multi-processing connections, network of connections
Interactive, global-minded, always connected
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From Face to Face to Facebook
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Attracting the Different CohortsBoomers Generation X Generation Y
Stable, mature volunteer See themselves as relatively young
Just making its way into the world as adults
Bring expertise & skills Care most about helping out in educational settings
Computer savvy
Just as active as before Want to be involved in their children’s lives
Very pack-oriented
Looking to replace work with a cause they are passionate about
Independent as ‘latch key kids’
Leaders in their professional lives
Prefer ‘hassle-free’ environments
Enjoy variety
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Attracting the Different CohortsBoomers
Stable, mature volunteer
Bring expertise & skills
Just as active as before
Looking to replace work with a cause they are passionate about
Leaders in their professional lives
Enjoy variety
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Tutoring, teaching , mentoring
Fundraising, Professional Services
Social Interactions, Relationships, Multi Tasks
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Attracting the Different Cohorts
Generation X
See themselves as relatively young
Care most about helping out in educational settings
Want to be involved in their children’s lives
Independent as ‘latch key kids’
Prefer ‘hassle-free’ environments
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Education and Schools
Volunteering as a Family
Be their own ‘boss’
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Attracting the Different Cohorts
Generation Y
Just making its way into the world as adults
Computer savvy
Very pack-oriented
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Technology strengths
Recruit through Social Media
Group Activities
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The 2020 Volunteer Strategy
• Define the composition of current volunteer group – demographics, expertise, competence, capability• Workshop future of:• Organization Strategies, Culture and Values• Organization structure, technology• Funding• Partnerships
• Define your leadership values – which ones remain? Which ones can be altered or deleted?• Develop a plan for “reimagining” your organization with
goals to increase participation rate of boomers and attracting and retaining Generation X and Y 15
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What to do First
1. Review the demographic makeupof your organization
2. Identify your ‘target market’ of volunteers from each cohort
3. Assess your current volunteer leaders as potential coaches/mentors for emerging leaders
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Start your planning process NOW!
‘Reimagine’ to capture boomers’ interest and time as well as build your volunteer force for the future.
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Who is the Next Generation of Volunteers?The Demographic Effect
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