who is the luxury consumer? sujata bhatia
TRANSCRIPT
Sujata Bhatia Vice President
American Express Business Insights
Nov 10, 2011
Who is the Luxury Consumer?
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American Express Business Insights
+ = Actual behavior, not self-reported
~90MM Cards >5B annual transactions
~ 130 markets
Constantly refreshed
Highly trained & experienced team
Advanced data modeling & analytics
Better informed decisions
Improved business performance
unique data analytical expertise
deeper insights
3
Luxury Spend Slowdown - 2009 vs. 2008
Brazil & India
Europe
US
Australia & Japan
4
Luxury Spend Recovery - 2010 vs. 2009
Brazil & India
Europe
US
Australia & Japan
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Luxury Spend Recovery - Q1 2011 vs. Q1 2010
Brazil & India
Europe
US
Australia & Japan
6 ’09 ‘10 ’09 ‘10 70
80
90
100
110
120
Spen
d In
dex
(200
7=10
0)
’09 ‘10 ’09 ‘10
Post-Recession Recovery by Industry
7
Newcomer : a consumer of luxury fashion in the post-2008-09 recession period who had no purchases in luxury fashion leading up to or during the recession
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Newcomer Spend Contribution - Luxury Fashion
18%
26%
28%
31%
33%
36%
Brazil
Germany
Italy
France
India
US
% Newcomer
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Gen X Generational Share - Luxury Fashion
32%
34%
35%
35%
40%
44%
France
Italy
Australia
US
Japan
UK
% Gen X = 29 - 46 Year-Old Consumers
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Gen X vs. Boomer Profiles
Gen X (29 - 46 Years Old)
Boomers (47 - 64 Years Old)
¡ Mostly male ¡ Fastest growing segment ¡ Travels to where their parents
couldn’t ¡ Growing spend in home
furnishings and electronics
¡ More male, but losing share
¡ Largest customer segment
¡ Travel destinations include
traditional holiday locales
¡ More brand loyal than Gen X
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Business Insights in Action
0,50 1,00 1,50
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Your Store
via montenapoleone
Henry Las Vegas
“Street View” Competitive Trends
Customer Segmentation Strategy
• 42 years old • Highest on-line
affinity • Enjoys golf,
electronics, and fine dining
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Thank You