who is offline and who is online?
DESCRIPTION
A short presentation inspired by the ONS 2010 stats on internet use in the UK, looking at the demographic make-up of who is offline and who is online.TRANSCRIPT
Section Divider: Heading intro here.
Who is Offline? Who is Online?
Helen Milner
15 September 2010
Using ONS Stats 2010
It’s now very stark the difference between the big groups of our society who are online and who are offline
30.1m people use the internet everyday
Source: ONS 2010
31m people bought goods online in the past 12 months
Source: ONS 2010
17.4m people used the internet to watch TV or listen to the radio
11m more than in 2006
Source: ONS 2010
30.1m adults use the internet every day BUT 9.1m never use it
Source: ONS 2010
Those on lowest income are less likely to use the internet
Source: ONS 2010
55% of people with no qualifications have never used the internet
Source: ONS 2010
There’s a North-South divide
All UK: 18% never used Source: ONS 2010
Who is online? (has ever used the internet)
› 99% of 16 – 24 year olds and 96% of people aged 25 - 44
› 95% of people earning more than £20,800
› 93% of people with a good O Level or GCSE (grade A –C) or higher qualification
› 94% of people who are buying a house with a loan or a mortgage have an internet connection
› 92% of households with dependent children
› 87% of Londoners
› 84% of men, 81% of men use the internet everyday
Who is offline? (has NEVER used the internet)
› 60% of the over 65s have never used the internet
› And 68% of people who are widowed
› 55% of people with no qualifications
› 31% of people earning less than £10,399
› 29% of people from the North East of England
› 21% of women
Thank You
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www.ukonlinecentres.com
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