who is nzxt?
DESCRIPTION
This is the company profile for NZXT, showing who we are as a company.TRANSCRIPT
NZXT.
THIS IS
NZXT
Year after year, NZXT hopes
to move the PC industry
forward with its aggressive
design elements and
innovative feature sets.
NZXT hopes to contribute as much as possible to the growth and development of the DIY PC industry by providing user-friendly products that are not only affordable, but practical too.
Here at NZXT, we strive to create exceptional products without compromise. Aiming to bring high performance products to mainstream audiences, gamers and enthusiasts alike, NZXT delivers a renowned blend of value and quality.
EV
EN
TS. M
ED
IA. C
ON
VEN
TIO
NS.
MARKETING
CAMPAIGNS
Offline EventsGamescom
PAX
CES
Computex
Quakecon
Social MediaFacebook
Reddit Contests & Engagement
PartnershipsManufacturer Co-branding Partnerships
Gigabyte, Roccat, etc.
eSports Sponsorships
CLG
Modding Community Sponsorships
Gam
esco
m
2012
o Record breaking 275,000 attendees over the course of 5 days, up 8% more than last year.
o Manufacturer co-branding partnership with Case King (Case King provided coverage for NZXT)
o Case King hosted the NZXT show to conduct contests and NZXT swag giveaways on stage
PA
X P
rime
2012
o Over 77,000 attendeeso Events at PAX drew traffic to the NZXT
booth and created buzz during the convention
o 3-day passes sold out in record timeo Press conferences with manufacturing
companies and software developerso Creative, Madcatz, Turtle Beach, NCSoft,
Bioware, Riot Games, and Valveo Exclusive media coverage with
Futurelooks, Intel, and MMO Hut
Me G
usta
!
Me a
nd M
y P
C
Conte
st
o Reddit based contest with BuildaPC sub Reddit
o Contest received positive remarks – Business Developer from reddit approached us personally to run a marketing campaign on Reddit
o NZXT now has strong relationships with the BuildaPC subreddit and even stronger relationships with the modding community
MLG
Anaheim
2013
o NZXT works closely with world renowned eSports teams such as Counter Logic Gaming (CLG) to bridge the gap between fan, player and manufacturer
o Our sponsorships, unlike the industry standard, feature maximum interaction between company, product, fans and players
o NZXT Facebook is currently at 63,142 likes
o Weekly humpday giveaways offer extensive impressions
o Special Facebook contests tailored specifically for a certain event / product
o App-based contests offer “like-gating” and sharing entry requirements
Face
book
Giv
eaw
ays\C
onte
sts
CA
SES. C
OO
LING
. AC
CESSO
RIE
S.
NZXT PRODUCT
LINES
1. Phantom – Aggressive, aerodynamic design with innovative, uncompromising features
2. Source – Keeping it simple (affordable essentials)
3. H – Absolute silence with high performance cooling
4. Concepts – NZXT’s legacy of innovative designs
5. Cooling – NZXT creates industry leading cooling products such as the Kraken X40 / Kraken X60 liquid coolers
6. Accessories – Feature-driven case accessories, fans and fan controllers optimize any system build
7. Power – Reliable, efficient (certified) power supplies with sleek design elements
PHANTOM 530 (2013)• Single channel, 30W fan controller with integrated fan hub
• Up to three 200mm fans for maximum airflow
• Discrete SSD mount behind motherboard tray
• 34mm of cable management clearance
• Fully modular, interchangeable hard drive cages
• Signature rear I/O LEDs + Latest USB 3.0 connection
• Large acrylic window
• Extensive liquid cooling support includes Kraken X40/X60 all-in-one solutions and radiators of up to 360mm in size
• Durable steel constructed 5.25” optical drive latches
• Eight motherboard expansion slots offer comprehensive expandability
H630 (2013)
• Ultra clean minimalistic design
• Noise absorbing high-density internal padding
• Dual front 200mm high CFM, low RPM fans (one included)
• Modular hard-drive cages for customized layouts
• Liquid-cooling support: 240mm, 280mm, 360mm
Kraken (2012)• World’s first all-in-one 140mm/280mm coolers
with capacity to mount up to two/four 140mm fans
• High performance pump and copper block with integrated fan control and color-changing LED accent lighting
• Large tower support with extended 16” tubing and premium black sleeved cables for a clean look and improved airflow
• SATA power connector for easy installation and effortless cable management
• Completely sealed system backed by a 2 year warranty.
HALE82 V2 (2013) • 80 Plus Bronze Certification (HALE82 V2 only) ensures
efficiency levels up to 85%
• Completely modular design with labeled back plate for easy installation and clean look
• NZXT design element infused on the exterior/interior power supply with world’s first Innovative white and black PCB design for better isolation and identification
• IFCT: The intelligent fan control technology is designed for better thermal solution
• SLI and CrossFire Ready
• 135mm silent fan for smooth, silent rotation, and optimal air intake
• Backed by a 3 Year Manufacturer’s Warranty
“ I’m happy to see more people getting into the industry and helping to push the PC enthusiast and gaming market. It’s an exciting and vibrant market that’s constantly growing. I’m proud of what our company does and can’t wait to see what the future has to bring.”
Sincerely,
Johnny Hou
Letter from the
CEO