We write bespoke white papers & reports

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Write or call Jay Cross, 510.528.3105 or jaycross.com

Why Corporate Training is

Collaborative

Learning strategy:

What we do

We write white papers and presentations for start-ups and vendors in the educational renaissance  Our words persuade people to take action.

Our credentials and track-record as authors, marketing strategists, and learning professionals are unparalleled.

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Jay Cross developed the first business program for Apollo Group (University of Phoenix), was first to use the term “eLearning” on the web, and is the world authority on informal learning in corporations. Reputation.

Who we are

Chris Sessums has been on the university buyer’s side of the table selecting online education systems from the provost’s office, integrating operations and online instruction, and authoring business plans and budgets for online degree programs.

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Topics we have written about

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Corporate learningHigher educationLeadershipEnterprise 2.0Agile businessInformal learningSocial businesseLearningEducational softwareUnmanagement“The Soft Stuff”

For-profit schoolsHappiness in businessMarketing educationExtension programsWell-being & performanceWorking smarterCommunity building70:20:10Meta-learningAcademic politicsFuture of learning

How companies use our white papers

Sales collateral, corporate calling cardDemonstrate thought leadershipCredibility-booster with proposalsGenerate leadsBuild prospect listsEducate stakeholdersBring people to websiteDemonstrate quality of thinkingArticulate benefitsKeep in touch with customersDescribe complex productsDocument customer successes

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IntroductionLearning drives real business value. A learning strategy is an investment in a future of growth and organizational performance in order to both enable and optimize the workforce during any enterprise transformation initiative. This paper is about learning strategy—what it is, why you need it and what it can do for you.

A learning strategy links learning initiatives to overall, enterprise-wide organizational priorities and goals. The underlying assumption that drives an effective

learning strategy is that learning is the critical enabler ensuring that people are continuously refreshing and enhancing their skills and knowledge. People must be enabled and re-enabled with the right skills and knowledge to meet the changing demands of the marketplace, customers and business itself. A learning strategy helps to ensure that a business’ learning initiatives are linked to and support the overall business strategy.

Fully realizing the potential of learning by linking it to competitive advantage and business success requires an enterprise to align its learning initiatives to organizational priorities using an effective enterprise learning strategy.

MORE

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Learning strategy--an investment in the future.

When learning was an IBM Emerging Business Opportunity, we wrote their white papers on strategy, governance, and ROI.

How Corporate Training is Broken and How to Fix It

How To Replace Top-Down Training with Collaborative Learning

Supporting Blog post: Training’s Broken. Here’ how to fix it.

Supporting Blog post: A picture of corporate learning insidethe 21st century organization

Project cost = $10,000

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Vendor engaged us to write two white papers to demonstrate thought leadership and provide useful advice to its customers.

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Advice for executive-level audience.

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Testimonials

“I’ve been lucky enough to spend time with Jay exploring and developing ideas and solutions to improve the performance of organizations. Jay has a unique ability to look at systems and perceived wisdom and help you create a new perspective. His insights, experience and desire to make sense of organizations and improve performance are refreshing and if you’ve got a chance to work with Jay I’d encourage you to grab it with both hands.” Peter Casebow

“Jay is a true thought leader and polymath. He has the ability to grasp the concept of your business situation quickly and efficiently then ruthlessly challenge your pre-conceptions and assumptions before leading you blinking into the light of new ideas. If you want someone to help you create learning organizations then Jay is the man to call. The depth and breadth of experience of his partners in the Internet Time Alliance is unparalleled and the whole experience of working with them is fun from start to finish.” Hugh Greenway

“Over the years, Jay has become an enduring source of inspiration for me in the field of development and future-proof organizations. You’ll find that Jay looks past the fads of today and the obvious of tomorrow and disrupts into a sensible and sustainable future beyond that. Working with Jay will provoke you for the better.” Bert De Coutere

“Jay is a brilliant thinker and is the absolute best at what he does. I always welcome the opportunity to work with him. I particularly value the breakthrough perspective he brings to any project, his impeccable sense of integrity and attention to detail, and his wonderfully robust capacity for collaboration and teamwork.” Amy Lenzo

“One cannot talk with Jay for any length of time and not come away with new perspectives, frames, and insights. Jay’s fresh perspectives are transformative. The way one views the world determines what one sees as relevant. Once you learn a different way to view the world, new patterns of relevance emerge and new ideas appear everywhere!” John Adams

“I don’t even know where to begin. Visionary. Brilliant thinker and writer. Digerati supreme. Every generation gets a few – too few – really great people and Jay’s one. Whether it’s work or as a friend, Jay is leading an entire industry into the future. That itself is an act of greatness.” David Grebow

“Jay is a marketing and messaging master. He's helped me with many things over the years because, well, he gets stuff out faster than anyone I know and always spins the message in new and fun ways." Marcia Conner

“Jay Cross understands learning like no-one else. In Informal Learning, he taps a fabulous array of real-life examples to provide practical insights for individuals and organizations to learn and succeed in the knowledge economy.” Ross Dawson

⬅ ⬅Internet Time Lab

Jay Cross is an author, advocate, and raconteur who writes about workplace learning, leadership, organizational change, innovation, technology, and the future. His promotional white papers, articles, and research reports persuade people to take action.

He is the Johnny Appleseed of informal learning. He is CEO of the Internet Time Alliance, which helps corporations use networks to accelerate performance.

Jay has challenged conventional wisdom about how adults learn since designing the first business degree program offered by the University of Phoenix.

A champion of informal learning and systems thinking, Jay’s calling is to create happier, more productive workplaces. He was the first person to use the term eLearning on the web. He is the author of three seminal books on learning in business. Testimonials.

Jay works from the Internet Time Lab in Berkeley, high in the hills a dozen miles east of the Golden Gate Bridge and a mile and a half from the University. People visit the Lab to spark innovation and think fresh thoughts. Berkeley is the birthplace of the cyclotron, California cuisine, and custom coffee roasting in the United States.

He is a graduate of Princeton University and Harvard Business School. Jay and his wife Uta live with their miniature longhaired dachshund in the hills of Berkeley, California.

Jay writes passionately and convincingly about things he believes in. Call him. If he gets excited about what you are trying to accomplish, he will help you get the word out.

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Learning strategy:an investmentin the future.

Collaborative Learning

1 510 528 3105 (office)1 510 323 5380 (cell)

Call me.

Jay Cross

Internet Time Lab