whining about social media ncihc may 2012
TRANSCRIPT
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Whining About Social Media
Presented by
Dawn Crawford - @SocMediaRckStrSocial Media & Communications Consultant
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• Full service communications agency that works exclusively with nonprofits & public health departments across the country
• 10 years of dedicated healthcare nonprofit experience + 7 years of corporate advertising experience
• Bring us your problem and we’ll solve it
Clients, Experience & Affiliations
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WHAT DO YOU WANT TO GET OUT OF THIS SESSION?
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Social Media is a Conversation
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Social Media
is a Relationshiphttp://www.flickr.com/photos/eelssej_/394781835/sizes/z/in/photostream/
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Do NOT Be This Gal
http://www.flickr.com/photos/mythoto/5064380001/sizes/l/
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• Create a page, not a group• Come “home” to Facebook• Update daily with news, events, etc.• Use lots of visuals – photos & videos are gold• Rock Stars:
– American Association of Long-Term Care Nurses - facebook.com/AALTCN
– Vaccinate Your Baby - facebook.com/VaccinateYourBaby– The Arizona Partnership for Immunization
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• Repost from Facebook• Use as a giant news feed• Get on VIPs radar• Rock Stars
– One - @ONECampaign– United Nation’s Shot@Life - @shotatlife– Colorado Children’s Immunization Coalition -
@immunizecokids
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• Create a collaboration space for professionals• Make a company page• Form a group for members• Rock Stars:
– AARP– American Society for Pain Management Nursing (ASPMN)
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• Video is the next social media revolution – be ready for it!
• Showcase your employees, doctors, patients, and partners
• Rock Stars– PKIDs - youtube.com/user/PKIDsOrg– Families Fighting Flu -
youtube.com/user/FamiliesFightingFlu
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New Kids on the Block
Pinterest.com• Visual Social Bookmarking• Happy, beautiful images• Examples: AARP, Autism Science Foundation
Instagram - iPhone & Droid App Store• Photo mobile social network• Only on Apple and Droid products• Examples: Autism Science Foundation, UNICEF
plus.google.com• Google's answer to Facebook + Twitter• 8 Million Users• Examples: Amnesty International, Malaria Museum
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Find Your MixNews X X X X
Photos X X X X X
Videos X X X X X
Events X X X X
Information Sharing
X X X
Builds Trust X X X X X
More Women
X X X Unknown Unknown
Lots of Interaction
X x x X X x
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THIS IS IMPORTANT…
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15iChris
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16penmachine
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17paparutzi
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THIS IS IMPORTANT WORK
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Passion is Infectious
http://www.flickr.com/photos/krystalt/5248185017/sizes/l/