which ad works, when, where, and how often? modeling the

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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Which ad works, when, where, and how often? Modeling the effects of direct t... Gerard J Tellis; Rajesh K Chandy; Pattana Thaivanich JMR, Journal of Marketing Research; Feb 2000; 37, 1; ABI/INFORM Global pg. 32 Electronic copy available at: https://ssrn.com/abstract=906661

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Page 1: Which ad works, when, where, and how often? Modeling the

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Which ad works, when, where, and how often? Modeling the effects of direct t...Gerard J Tellis; Rajesh K Chandy; Pattana ThaivanichJMR, Journal of Marketing Research; Feb 2000; 37, 1; ABI/INFORM Globalpg. 32

Electronic copy available at: https://ssrn.com/abstract=906661

Page 2: Which ad works, when, where, and how often? Modeling the

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.Electronic copy available at: https://ssrn.com/abstract=906661

Page 3: Which ad works, when, where, and how often? Modeling the

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.Electronic copy available at: https://ssrn.com/abstract=906661

Page 4: Which ad works, when, where, and how often? Modeling the

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.Electronic copy available at: https://ssrn.com/abstract=906661

Page 5: Which ad works, when, where, and how often? Modeling the

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.Electronic copy available at: https://ssrn.com/abstract=906661

Page 6: Which ad works, when, where, and how often? Modeling the

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.Electronic copy available at: https://ssrn.com/abstract=906661

Page 7: Which ad works, when, where, and how often? Modeling the

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.Electronic copy available at: https://ssrn.com/abstract=906661

Page 8: Which ad works, when, where, and how often? Modeling the

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.Electronic copy available at: https://ssrn.com/abstract=906661

Page 9: Which ad works, when, where, and how often? Modeling the

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.Electronic copy available at: https://ssrn.com/abstract=906661

Page 10: Which ad works, when, where, and how often? Modeling the

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.Electronic copy available at: https://ssrn.com/abstract=906661

Page 11: Which ad works, when, where, and how often? Modeling the

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.Electronic copy available at: https://ssrn.com/abstract=906661

Page 12: Which ad works, when, where, and how often? Modeling the

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.Electronic copy available at: https://ssrn.com/abstract=906661

Page 13: Which ad works, when, where, and how often? Modeling the

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.Electronic copy available at: https://ssrn.com/abstract=906661

Page 14: Which ad works, when, where, and how often? Modeling the

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.Electronic copy available at: https://ssrn.com/abstract=906661

Page 15: Which ad works, when, where, and how often? Modeling the

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.Electronic copy available at: https://ssrn.com/abstract=906661

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