where web analytics end and insight begins
DESCRIPTION
The world of analytics is evolving and new technologies and techniques mean that website data mining and reporting tools can now not only monitor performance but show how you can improve performance. Tim De Paris, CTO, Decibel Insight, presented at last week's Figaro Digital Marketing Conference about the value that this more insight-led approach to analytics can bring to marketers and business stakeholders and tools available to achieve this.TRANSCRIPT
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The heatmapping tool you can trust.
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Framework
Question 1 What’s useful to stakeholders?
Question 2 What’s useful to you?
Question 3 What tools do you need?
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Useful for whom?
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A What is the problem?
B What questions do I need to ask?
Challenge your thinking
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The success funnel
Conversion
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Measurement
What people readValue per source
What makes them convert?
UX ContentTraffic
How do they interact?
Understandengagement
What people see
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Visual insight
Multi-device heatmaps
Visitorplayback
Visitor identification
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Clicks assigned
to content, not location
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Works on dynamic
content and responsive websites!
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2%
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21%of clicks
18.6%Conversion
rate
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< 50%of visitors
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Most time spent
Primary CTA
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25.1%Conversion
rate
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Most converting
content
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Most converting
time
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The missing information
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?Something is missing
The knowledge gap
Traditional ActionableVisual
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Where analytics ends, and insight begins.