Where startups start

Startup Advisors Program

GOOGLE FOR ENTREPRENEURS

Our Roots

Google began in a garage nearly two decades ago, and today, we celebrate our entrepreneurial roots by helping others shape the future.

GOOGLE FOR ENTREPRENEURS

Our Mission

To connect global startup communities with resources and each other so that – together – we can work on the world's biggest challenges.

Confidential + ProprietaryConfidential + Proprietary

OVERVIEW

Startup Advisors is a skill-based mentorship program between the local Google office

and startups from the local Google for Entrepreneurs’ Partner.

By connecting the local Google office with the Partner’s startups we aim to:

● Accelerate growth for high-potential startups● Contribute to the local entrepreneurial community● Enable Googlers to connect and share skills with local startups

What is Startup Advisors?

Confidential + Proprietary

We believe that mentorship can be acritical factor between success and failure of an

early stage startup

WHY

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KEY CHALLENGES

Many mentorship programs are either one-off moments, don’t have clear objectives, or push specific product adoption

Leveraging the full range of Google’s expertise is hard if you only operate locally

Engaging with Google and our Partners should be different, googley and community oriented

Only meaningful matches between mentor and mentee create value

Confidential + ProprietaryConfidential + Proprietary

OVERVIEW

How?Leveraging local site resources, Google provides skill-based mentoring to high-potential

early stage startups to help them structure for growth and scale.

1Startup Manager

1Startup

GoogleExperts

● 12 weeks in-person, OKR-driven mentorship● Startups apply through the Partner● Every Startup is matched with 1 local Google Startup Manager● Startup Managers can leverage Google Experts for ad hoc mentoring

Confidential + Proprietary

Startup Advisors is looking for high potential, pre-series A startups that are hungry for growth and guidance from Google’s best mentors.

Startups can apply through the Partner and acceptance to the program is decided by the Partner + Startup Advisors team following these selection criteria:

● Product launched to public● Revenue generating / funding raised● C-level commitment to the program● Scalable acquisition strategy (+)● Ready to export (+)

STARTUPS

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STARTUPS

Google ExpertsAccess

1:1 Mentorship

What Google offers to selected Startups

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MENTORS

Startup Managers (SM) are passionate and experienced Googlers from the local office that will mentor a selected Startup for the 12 weeks of the program.

SMs will be selected and matched according to these criteria:

● Commitment to 1 hour meeting every 2 weeks with the Startup either at the Google office or Partner space

● SM skills and knowledge match the needs of a selected startup

● Previous startup experience (+)● Previous mentorship experience (+)

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3 OKRsdefined

Skills needed

identified

What does the startup wants to achieve with

Google's help within a time frame of 12 weeks?

What specific kind of expertise is then needed

from Google to reach these goals?

Are these OKRs realistic (i.e. can we deliver?)

APPLY

MATCH

When a Startup applies, it has to define a set of OKRs for the program, what they need to achieve them and their feasibility. As OKRs are defined, skills needed to achieve these objectives will also be identified and highlighted in the application.

Startups that are accepted into the program are then matched to Startup Managers according to the SM skills, vertical knowledge, passion and the Startup OKRs. The match is done by the Startup Advisors team + local Google office.

A successful mentorship is possible only if the startup apply with the correct objectives in mind:

Confidential + Proprietary

MENTORSHIP

The Startup will be the owner of the mentorship session: by setting a clear agenda (Template provided) for each meeting, the startup ensures effective engagement of the Startup Manager

towards achieving OKRs.

Startup Managers will be able to leverage Google Experts to surgically

support the Startups on specific topics. Consultation will be very targeted at

specific issues and challenges.

1:1 Mentorship Google Experts

● OKRs Achievement Rate● Startup CSAT● Startup Manager CSAT● # of startups reached● # of Google mentors hours

1 hour every 2 weeks in-person(lunch + meeting suggested)

Google office or Partner space Hangout or in-person if possible

30 to 60 min ad hoc mentoring sessions

● Startup CSAT● Experts CSAT● # of Experts engagement● # of Google experts hours

SCHEDULE

WHERE

WHAT

KEY RESULTS

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PARTNER

Google for Entrepreneur (GfE) Partner acts as a catalyst for the program by hosting Google Startup Managers as they come to mentor their startups and foster the relationship between Google and their community.

Operationally this program will require the Partner to act on the following:

● Market the program internally and ensure Partner’s suitable Startups do apply

● Host 1 lunch @ Partner’s space half way through the program

● Coordinate with GfE for PR

Confidential + Proprietary

Areas of Expertise

● Product Strategy● UX /UI ● Social Media Strategy● Internationalization● Executive Coaching & People Management● Marketing and Branding● Business Development & Monetization ● Fundraising Strategy● Human Resources● Software Engineering● Finance● Logistics● PR● Legal

Google Products

● AdWords / Analytics● Firebase● AdSense / AdMob● Google Cloud● Android● Search Console● YouTube ● Google APIs Google Maps● Tensor Flow● Google Dev Tools / Programming

Languages

SKILLS

Startups are encourage to be as specific as possible when designing their 3 OKRs for the programHere are examples of potential skills and areas of expertise that Googlers can generally mentor on. Available skills are heavily dependant on the Local Google Office.

Confidential + Proprietary

ROLES & RESPONSIBILITIES 1/2

• Provide playbook and tools to run Startup Advisors locally

• Marketing and PR material

• Weekly office hours for mentors and startups on the program

Google for Entrepreneurs

• Find and engage local Google mentors

• Host 1 kickoff lunch @ Google with startups and mentors

• Use GfE tools and methodologies to track engagement feedbacks

• Coordinate with partner as necessary

PartnerLocal Google Office

• Market program and ensure the right startups apply

• Unless specified differently, the Partner selects the startups

• Host 1 mid-program lunch @ Partner with startups and mentors

• Coordinate with Google for PR

Confidential + Proprietary

ROLES & RESPONSIBILITIES 2/2

Startup Manager Startup

• Owner of the relationship between Google and the startup

• Mentor matched startup towards reaching their 3 OKRs

• Connect startup to the right Google Expert

• Actively engage Startup Manager to work towards 3 OKRs

• Proactively ask Startup Manager to engage with relevant Startup Experts

• Participate to Lecture series through Hangout

• Owner of tracking mentorship engagement through simple tracking template

More info on Google roles at go/StartupAdvisorsRoles

Startup Experts

• Mentor different Startups on an ad hoc basis according to Startup Managers suggestions

• Bring subject matter expertise to mentor on specific topics

Confidential + Proprietary

PROGRAM END

• Kickoff Lunch@ Google

WK -4 WK -3 WK -2 WK 2 WK 4 WK 6 WK 8 WK 10WK -1

PROGRAM START

Early / Mid December

MENTORSHIP + LECTURES

TIMELINE

Mid September

APPLICATIONS COLLECTION(Startups + Startup Managers)

• Mid-Program Lunch@ Partner

• End-Program Lunch

Where startups start

Startup Advisors Program