where is everyone?
TRANSCRIPT
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The Internet
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What happened?
+ The TraditionalRetail system.
+ The 2nd GenerationRetail system.
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+A Fast World Abbreviating words Jumping queues Calling food delivery service even for breakfast Wish cars could even run faster than time Wish they could be in two places at the same time
+Internet Users in Ghana
+What is Ecommerce
Ecommerce is business that takes place electronically, employing the use of internet and the web to transact business between and among organizations and individuals.
+Ecommerce Solution
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The eco-system now
+The influx of many ecommerce platforms Yougora.com Tonaton.com Myjoymarket.com Tisu.com Etc
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2%Use the existing ecommerce
platforms available at the moment.
Barely
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97%?
Where are the
+In the Market
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Engagements
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Buying products Seeking services Bargaining Scouting for deals Seeking Latest information Exploring latest trends in various sectors Returning defected products Swapping product for products Paying for services rendered and products bought etc
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Factors
+ Bad culture - People want to see their money physically Lack of trust – Delivery Creativity - Boring e-commerce platforms Greed – Asking too much from the site visitor Lack of incentives – Freebies, coupons and the likes Unreliable – Not up-to-date and Ignorant – Ill researched and not trendy Unreliable payment platforms
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Bare Facts
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24.97 Million people
Ghana’s population
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89%Of Ghana’s population have
access to mobile phones.
About
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73rdIn the world for fastest broadband
Internet speed in Africa
In 2012 Ranked
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1stFor Mobile Broadband
Penetration
In 2012 Ranked
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23%Of Ghana’s mobile phone population are using the
internet to do various things.
About
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8.3%Social Media active
About
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1/3rdOf Ghanaian internet users are
smartphone ready.
About
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70%
Of smart-phone-ready Ghanaians are ready to engage ecommerce platforms in their
day to day activities.
About
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The ignoramuses
+Individuals
+PrivateBusinessEntities
+Government Agencies
+The Government of Ghana
+Challenges
Online Payments
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Within the next 5 years
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