where have all my members gone? - techsmart nfp€¦ · digital the bigger picture selected...
TRANSCRIPT
rdmobile.com
Where Have All MyMembers Gone?
The End of the Web as We Know It
rdmobile.com
RD Mobile Introductions
RussMagnuson
CEO
Michael Jones
VP Mobile Technologies
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RD Mobile Apps & Global Customers
540Apps
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Mobile vs Desktop Usage
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Mobile Browsing vs Apps
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That Was Then (Web): Mapquest
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This is Now (Mobile): Waze
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This is Now (Mobile): StreetLink
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Mobile: Location-Aware, Context-Specific
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Success Story: Fusion
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Success Story: Institute of Fundraising
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Success Story: SOCAP International
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Why Mobile Apps – Opportunities
Attracting new members/supporters
Engaging members/supporters more regularly
Providing new value
Reducing costs & generating revenue
Operating more sustainably/”green”
rdmobile.com Questions & Discussion