where ecommerce innovators connectand pure players to discuss risks and opportunities in ecommerce...

April 5-7, 2017 • The Westin Fort Lauderdale Beach Resort, FL www.etailconnecteast.com

WHERE ECOMMERCE INNOVATORS CONNECT

April 5-7, 2017 • The Westin Fort Lauderdale Beach Resort, FL www.etailconnecteast.com • 2

WHAT IS eTAIL CONNECT?Based on the massive success of our eTail series and our new Connect portfolio, we are proud to present the third edition of eTail Connect. This intimate and interactive event brings together a very high-level audience of senior retail executives from some of the most innovative US brands, retailers and pure players to discuss risks and opportunities in eCommerce for 2017, recent customer trends and winning strategies to master the omni-channel challenge and create an exceptional customer experience.

Unlike our big eTail show we only invite 75 senior eCommerce executives to ensure delegates only network with fellow executives.

· Discuss disruptive technologies and the future of eCommerce · Assess how you can leverage predictive analytics, personalization and mobile, engage millennials and

deliver an exceptional UX & CX · Have prequalified one-to-one meetings with solution providers you want to learn from · Participate in interactive workshops, roundtables and think tanks · Attend networking meals, social events and receptions

Let us give you the tools to optimize your digital strategy and grow your e-Commerce!We provide custom-made content and arranged networking that will set you up for success: Our mission is to make your job easier.

We look forward to welcoming you to Fort Lauderdale!

Regards,

Kai Hahn Head of Production eTail Connect [email protected]


YOU’RE IN GREAT COMPANYTo ensure you receive the highest degree of specialized content, we have made eTail Connect an invitation-only gathering for key decision-makers from top retailers, etailers and brands. Why? We want you to network with fellow executives whose problems are similar to yours and who’s insights will help you to be successful.

You will be shaking hands and collaborating with CMOs/ CIOs/ CTOs/Chief Digital Officers AND EVPs/SVPs / VPs/Senior Directors of:

· Digital Marketing

· e-Commerce

· Integrated Marketing

· Omni-Channel

· Marketing

WBR Connect is a new division of WBR which focuses on bringing together the most senior-level executives for a by-invitation only gathering where they can share their actual business cases with other top executives and learn from a few selected solution providers about technologies that will aid them in their daily challenges. WBR Connect is a complement to our existing large scale conference business and serves as a sales platform for intimate business case sharing and gives us the opportunity to match senior executives with the solutions they need.

WBR - BUILDING RELATIONSHIPS ONE CONVERSATION AT A TIME.


MEET OUR DISTINGUISHED SPEAKER FACULTY Steven Schneider

President Gilt City

Omar Sayyed Co-founder & CEO Ties.com

Aman Grewal, Head of Member Engagement Strategy and Marketing Sears

Eli Weiss Chief Mobile Strategist B&H Photo Video

Matthew Fisher COO Tristar Products

David Rodriguez COO Pure Formulas

Mildred Munjanganja VP of Business Development Pure Formulas

JD Patton Director of eCommerce Woodspring Suites

Christopher Daly VP, Head of Experience & Product Design Sotheby’s

Justin Sellman VP of eCommerce & Digital Ghurka

Jeff Pearson SVP, Marketing & E-commerce LIDS Sports Group

Christopher Barefoot VP of Communications & Guest Relations Opus One Winery

Ashar Mairaj Vice President of Marketing Systemax - Global Industrial Equipment

Gerry O’Brion Marketing Speaker and Author What Big Brands Know

Sue B Zimmerman Instagram Expert

Patricia Lee VP Customer Experience and Partnerships Ritani

Preston Bottomy GM Fashion Jet.com

Erik Lautier Executive Vice President, Ecommerce & Chief Marketing Officer Francesca’s

Jarred Goldberg CMO The Bouqs

Malcolm Faulds SVP of Marketing Drizly

Jamie Plankenhorn Head of Email Marketing Zillow

Lauren Fishbane Digital Marketing Strategist Perry Ellis International

Joaquin Viramontes Former Director Digital Analytics Vitacost

Ralph Harmon Senior VP of eCommerce and Retail Nivel Parts & Manufacturing

Jason Acevedo AVP Ecommerce The Limited


WHAT MAKES THE EXPERIENCE UNIQUE?eTail Connect provides the right information in the right learning environment.

Panel Debates: Carefully selected topics that inspire controversy and generate passionate opinions from the participating speakers.

Workshops: Roll-up your sleeves and choose the topics that best fit your responsibilities from over 15 hands-on workshop sessions spread throughout the three days.

Facilitated Networking: Leveraging the valuable group of executives all in one place, we incorporate structured time in to your agenda to ensure you meet with the attendees you most want to.

The Fun Stuff: There’s nothing like mixing business with pleasure, so we take full advantage of the beautiful setting to serve up spectacular social events for you and your fellow attendees to kick back and make the most of your time!

Keynote Presentations: Learn from senior-leadership representing the top retailers, etailers and brands that deliver content relevant to your job function in a TED sytle format.

Roundtables: Informal discussions with your peers moderated by an industry innovator. You choose the roundtable based on your interests and have actual conversations that produce actionable takeaways.

Consultative Business Meetings: An integral part of your agenda is the one-to-one consultative business meetings with leading solution providers. You choose who you want to meet based on the solutions your business needs. This unique aspect of eTail Connect serves to simplify and save you time for sourcing new technology, services and solutions.


DAY THREE • April 7, 20177:30-8:30 BREAKFAST

8:30-8:35 CHAIR’S DAY THREE WELCOME

8:35-9:05 INNOVATOR CASE STUDY: The Future Of UX And Ambient Design

9:10 -9:40 INNOVATOR CASE STUDY: The Landscape Of Marketplaces – Key Considerations For Your Business

9:50-10:30 DELEGATE TO DELEGATE NETWORKING: Birds Of A Feather Session

AGENDA-AT-A-GLANCE:DAY ONE • April 5, 201712:00-1:00 CONFERENCE REGISTRATION

1:00-1:10 SOLUTION PROVIDER ORIENTATION

1:10-1:15 WELCOME REMARKS AND DELEGATE ORIENTATION

1:15-2:00 ICE BREAKER: Speed Business Card-Swap And Delegate Introductions

2:00-2:20 KEYNOTE: Shaping Customer Behavior Using Data And Predictive Analytics In The Cloud

2:25-2:45 INNOVATOR CASE STUDY: Use Predictive Analytics To Super-Charge Customer Engagement

2:50-3:10 INNOVATOR CASE STUDY: Move Me! Creating Engaging Content To Drive Customer Loyalty

3:15-3:45 PANEL DISCUSSION: Attribution –The Toughest Nut To Crack

3:50-4:20 BUSINESS MEETINGS | INNOVATION WORKSHOP: Breaking All The Rules With Artificial Intelligence

4:25-4:55 BUSINESS MEETINGS | INNOVATION WORKSHOP: The Business To Human Revolution: Omnichannel Personalization For The Modern Shopper

4:55-5:20 NETWORKING BREAK

5:20-6:20 ROUNDTABLES: Four static roundtables with 15 delegates each

6:25-6:55 BUSINESS MEETINGS | INNOVATION WORKSHOP: Connect And Convert: Paid Search Strategies To Maximize Online Reach

7:00-7:30 BUSINESS MEETINGS | INNOVATION WORKSHOP: How Address Verification Improves UX And Conversion At Checkout

7:30-8:30 COCKTAIL HOUR Sponsored by Earley Information Science

8:30 DINNER FOR ALL GUESTS Sponsored by TurnTo

DAY TWO • April 6, 20177:05 -8:05 BREAKFAST

8:05 -8:20 CHAIR’S DAY TWO WELCOME

8:20 - 8:40 KEYNOTE: Machine Learning Innovations To Enhance User Experience For Web And Mobile

8:45-9:05 INNOVATOR CASE STUDY: Creating An Exceptional User Experience

9:10-9:50 OUT-OF-THE-BOX KEYNOTE SESSION: How to REALLY Amplify Your Online Presence: The 3-for-1 Social Media Strategy

9:55 - 10:25 PANEL DISCUSSION: We Want You Back! Effective Lifecycle Marketing Strategies To Boost Sales Through Mobile

10:25 -10:50 NETWORKING BREAK

10:50-11:20 BUSINESS MEETINGS | INNOVATION WORKSHOP: 10 Quick AdWords Audits You Can Do Yourself

11:25 -11:55 BUSINESS MEETINGS | INNOVATION WORKSHOP: Implementing World-Class User Engagement Campaigns

12:00-1:20 NETWORKING LUNCH

1:20-2:20 ROUNDTABLES: Four static roundtables with 15 delegates each

2:25-2:55 BUSINESS MEETINGS | THINK TANK: Unified Commerce Is The Next Reality In Retail, Join Us To Discuss - What Are The Biggest Challenges To Achieving This Holy Grail?

3:00-3:30 BUSINESS MEETINGS | INNOVATION WORKSHOP: Fraud Prevention: Why Does Accuracy Matter?

3:30-3:55 NETWORKING BREAK Sponsored by Instart Logic

3:55-4:35 OUT-OF-THE-BOX KEYNOTE SESSION: Attract Your Ideal Customers And Turn Them Into Vocal Advocates

4:40-5:00 KEYNOTE: What’s Missing In Your 1:1 Personalization Strategy

5:05-5:35 PANEL DISCUSSION: Discussing The Role Of Stores, Marketplaces And eCommerce In The Future

5:40-6:10 BUSINESS MEETINGS | INNOVATION WORKSHOP: Mastering Your Product Information Chaos

6:15-6:45 BUSINESS MEETINGS | INNOVATION WORKSHOP: Optimizing The Customer Experience with Mobile: What Customers Want Vs. What Retailers Are Doing

6:45-7:45 COCKTAIL HOUR

7:45 DINNER FOR ALL GUESTS Sponsored by UNBXD

10:35-11:05 BUSINESS MEETINGS | INNOVATION WORKSHOP: Same Day Delivery - Discussing The Impact Of Logistics On Customer Experience

11:10-11:40 BUSINESS MEETINGS | INNOVATION WORKSHOP: Engaging Millennials

11:45-12:15 BUSINESS MEETINGS | MENTORSHIP PROGRAM

12:20-12:50 BUSINESS MEETINGS | MENTORSHIP PROGRAM

12:50 CLOSING LUNCH


DAY ONE: ECOMMERCE IN 2017 RISKS AND OPPORTUNITIES April 5, 2017

12:00 - 1:00 CONFERENCE REGISTRATION OPENS

1:00 - 1:10 SPONSOR ORIENTATION1:10 - 1:15 WELCOME REMARKS AND

DELEGATE ORIENTATION A brief welcome from the event organizer

with an overview of the day’s sessions and activities.

1:15 - 2:00 ICE BREAKER: Speed Business Card-Swap and Delegate Introductions

Delegates have an opportunity to introduce themselves to one another in a “speed-dating” format. They are each given three questions to answer during the introduction and then move on to the next delegate.

2:00 - 2:20 KEYNOTE: Shaping Customer Behavior Using Data And Predictive Analytics In The Cloud• With increases in the availability of data,

predictive analytics and advances in cloud technology, it’s easier then ever before to shape customer behavior

• How data drives decision making by providing a 360 degree view of the customer, allowing for predictive and personalized customer journeys· Hear how a luxury hospitality company used their data to market and cross-sell more effectively to drive 21% revenue uplift

• Learn what tools and technologies are available to companies and ways in which agile methodologies can be used to iteratively implement solutions

Blair Linville, Chairman & Chief Executive Officer, Tectonic

2:25 - 2:45 INNOVATOR CASE STUDY: Use Predictive Analytics To Super-Charge Customer Engagement• Where does predictive analytics fit in the

overall business picture?• What to focus on! What are the big bang

areas?• You bet you’ll need an implementation

plan. What should it look like? Aman Grewal, Head of Member

Engagement Strategy and Marketing, Sears

2:50 - 3:10 PRESENTATION: Move Me! Creating Engaging Content To Drive Customer Loyalty • The importance of content marketing • The difference of content marketing for

larger businesses vs. smaller businesses • Content key to customer loyalty?

Omar Sayyed, Co-founder & CEO, Ties.com

3:15 - 3:45 PANEL DISCUSSION: Attribution – The Toughest Nut To Crack

• Understand attribution in the multitude of customer touch points

• How to track from first click to last click?• The role of testing when isolating which

combination drove conversion• What benchmarks are being used and

tested?• Mastering the migration from one

attribution logic to the next Erik Lautier, Executive Vice President,

Ecommerce & Chief Marketing Officer, Francesca’s

JD Patton, Director of eCommerce, Woodspring Suites

Joaquin Viramontes, former Director Digital Analytics, Vitacost

Lauren Fishbane, Digital Marketing Strategist, Perry Ellis International

Moderated by Austin Leonard,VP, Omni Solutions, Rakuten Marketing

3:50 - 4:25 BUSINESS MEETINGS Concurrent with Business Meeting

30MIN INNOVATION WORKSHOP: Breaking All The Rules With Artificial Intelligence

The current state of B2C marketing automation is a labor intensive process. Marketers automate content in email and web pages by designating behavioral triggers based on business rules. As companies scale, more and more business rules become necessary, often conflicting and causing a repetitive experience for consumers with way too many disjointed messages. By applying AI, five of the top 20 retailers including eBay, Nordstrom, and The Home Depot realized 30-70% revenue uplifts over traditional


DAY ONE: CONTINUED

systems. In this session, you’ll learn how artificial intelligence learns and adapts to each customer’s unique preferences, taking the consumer experience to the next level - beyond traditional personalization to predictions.

Chris Feroli, VP of Sales, Jetlore


30MIN INNOVATION WORKSHOP: The Business To Human Revolution: Omnichannel Personalization For The Modern Shopper

Today’s consumers are the most tech savvy to date. They don’t just delight in seamless omnichannel commerce, they expect it. But enterprise-sized brands can sometimes forget that their shoppers are humans too, not just segments. Companies that succeed in marketing to the individual will thrive, those that don’t are destined to fail. But is it fair to bucket all of today’s consumers into the same cohorts? Are there any common themes that emerge when marketing to individuals who know their way around an eCommerce site and app? What can brands do to keep up? Dynamic Yield will discuss the challenges and opportunities that eMarketers face, where the industry is headed, high-impact use cases, real-life customer metrics and success stories, and best practices in person-based marketing

Blair Lyon, VP North America, Dynamic Yield

4:55 - 5:20 NETWORKING BREAK Sponsored by Instart Logic

5:20 -6:20 ROUNDTABLES: 1. ROUNDTABLE: Effective Strategies

To Detect And Tackle Fraud Justin Sellman, VP of eCommerce &

Digital, Ghurka

2. ROUNDTABLE: Data Driven Decision Making, KPI’s And How To Communicate, Interpret & Use Them To Make Key Business Decisions

David Rodriguez, COO, Pure Formulas Mildred Munjanganja, VP of Business

Development, Pure Formulas

3. ROUNDTABLE: Moving To A Mobile First Approach

Jeff Pearson, SVP, Marketing & E-commerce, LIDS Sports Group

4. ROUNDTABLE: Discussing The Impact Of AI, Machine Learning And Sensor Technology From PDAs To Robots For Retail

Ashar Mairaj, Vice President of Marketing, Systemax - Global Industrial Equipment

6:25 - 6:55 BUSINESS MEETINGS Concurrent with Business Meeting 30MIN INNOVATION WORKSHOP:

Connect And Convert: Paid Search Strategies To Maximize Online Reach

With all the modern demands on your custom-ers’ time and attention, it’s more important than ever to have diverse online strategies to engage and convert your customers wherever they are. Learn how to solve this problem by creating a coordinated multichannel online strategy that achieves continuous growth. In this session, you’ll gain specific strategies and recommendations to accelerate your year over year growth through popular channels like Google Shopping, and AdWords.

Denis Coombes, Director, ROI Revolution

Ralph Harmon Senior VP of eCommerce and Retail Nivel Parts & Manufacturing

7:00 -7:30 BUSINESS MEETINGS Concurrent with Business Meeting

30MIN INNOVATION WORKSHOP: How Address Verification Improves UX And Conversion At Checkout• An analysis of how the top 100 US

ecommerce companies capture and validate customer data

• Our finding on the UX for different verification methods and impact on conversions

• A brief case study on implementation and experience of using search based validation

John Sharman, Chief Sales Officer, Addressy

7:30 - 8:30 COCKTAIL HOUR Sponsored by Earley Information Science

8:30 DINNER FOR ALL GUESTS Sponsored by TurnTo


DAY TWO: CUSTOMER 360 - DELIVERING AN EXCEPTIONAL UX & CXApril 6, 2017

7:00- 8:00 BREAKFAST

8:05 - 8:20 CHAIR’S DAY TWO WELCOME & RECAP OF DAY 1

Jonathan Horvath, Senior Director, Product Management, Smith Micro Software

8:20 - 8:40 KEYNOTE: Machine Learning Innovations To Enhance User Experience For Web And Mobile

Customer-obsessed retailers win, serve, and retain customers by continuously finding new ways to deliver new sources of customer value. These companies have mastered the art of high-quality digital experiences that drive purchases, repeat sales, and loyalty. They have successfully transformed their organizations to deliver integrated, secure, omnichannel experience. Learn about:• Best practices when developing

your digital experience strategy alongside your technology roadmap

• How to ensure your digital experience strategy supports your business SLAs and innovation initiative

• How to put innovations such as machine learning to drive superior user experience

Shailesh Shukla, VP of Products and CMO, Instart Logic

8:45 -9:05 INNOVATOR CASE STUDY: Creating An Exceptional User Experience

Why we moved from a static website to a mobile centric website• Driving engagement through

interactive swiping options• Integration with our social feed

that curates product experiences real time through user generated content

• Integration with CRM• Outline business results so far

Christopher Barefoot, VP of Communications & Guest Relations, Opus One Winery

9:10 - 9:50 OUT-OF-THE-BOX-KEYNOTE: How To REALLY Amplify Your Online Presence: The 3-for-1 Social Media Strategy

It’s easy to spend hours working on your social media strategy. Converting your efforts into revenue has never been cheaper, or easier. So why are so many people struggling to spread the word about their brand and business? By the end of this session you’ll be able to take one dynamic message and turn it into your weekly social media strategy, and growing your business faster than ever before! Learn:• How Instagram can be used as the

home base of your social media strategy

• How to strategically cross-promote one message to reach thousands of people without hours of extra work being required.

• How to leverage the newest live streaming platforms to prime your audience for your latest offers.

Sue Zimmerman, Instagram Expert

9:55 - 10:25 PANEL DISCUSSION: We Want You Back! Effective

Lifecycle Marketing Strategies To Boost Sales Through Mobile• Effective engagement and re-

engagement strategies through Mobile• Best practices to re-engage

abandoned carts• Lessons learned from promotions

through mobile Moderated by Myles Kleeger, CRO,

Appboy Malcolm Faulds, SVP of Marketing,

Drizly Eli Weiss, Chief Mobile Strategist, B&H

Photo Video Jarred Goldberg, CMO, The Bouqs

10:25 - 10:50 NETWORKING BREAK



DAY TWO: CONTINUED

30MIN INNOVATION WORKSHOP: 10 Quick AdWords Audits You Can Do Yourself

Are your Paid Search campaigns meeting and exceeding your goals? Could they be doing better? Use these 10 Quick AdWords Audits to check the pulse of your Paid Search strategy and leave with a few quick-wins to boost SEM performance.

Join this discussion to learn:• How to check if you’re following best

practices – and what to do if you’re not• Our top quick-wins: 30 minutes or less to

drive Paid Search performance• What SEM opportunities you are

probably missing out on Jesse Eisenberg, VP of Client Services, Elite SEM

11:25 -11:55 BUSINESS MEETINGS Concurrent with Business Meeting

30MIN INNOVATION WORKSHOP: Implementing World-Class User Engagement Campaigns

Dave Schwartz, Director of Sales & BD, Iterable

Jamie Plankenhorn, Head of Email Marketing, Zillow

12:00 -1:20 NETWORKING LUNCH

1:20 - 2:20 ROUNDTABLES 1. ROUNDTABLE: Economy Of

Convenience: Technologies To Help Retailers Compete When Consumers Demand Everything Right Now

There once was a time when retailers were convinced that certain purchases—like shoes or cars--would never take place online. eBay and, of course, Amazon, have proven otherwise. Now, the question is how to get consumers to buy from you when they have every option available at their fingertips. In this roundtable, we’ll discuss how convenience can be either an ally or an enemy when it comes to e-commerce. As shoppers want everything instantly, from payment to delivery, retailers have an opportunity to win more share of wallet by using technologies that make them the easiest, most convenient option to choose from.

Ajay Kapur, CEO and Founder, Moovweb

2. ROUNDTABLE: The New State Of Video Advertising: The Need To Shift From Branding To Performance

• The evolution of video advertising• Attribution challenges and solutions• What video advertisers should be

looking towards in the future• How you should look at your spend

Mike Villalobos, Vice President of Sales, FuelX

Brian Aitken, Author & Entrepreneur

3. ROUNDTABLE AI: Avoid The Myths And Embrace The Value

You can’t throw a dart at today’s technology news without hitting the term “AI.” Join this roudntable to debunk the myths of AI and uncover the specific ways that top retailers like Neiman Marcus have harnessed it to create exceptional customer experiences. Determine the right level of AI that your organization can adopt today and set a roadmap for your future.

Kevin Cochrane, CMO, BloomReach

4. ROUNDTABLE: Driving Mobile Engagement: How To Make The Most Of Your Mobile App• What do you know about your mobile

users and when to engage them?• What successful KPI’s did you build and

how did you select them?• How does your Mobile App leverage

your assets, live data and analytics to provide maximum engagements?

Christophe Kloussing, VP Worldwide Enterprise and Channel Sales, Smith Micro


30MIN THINK TANK: Unified Commerce Is The Next Reality In Retail, Join Us To Discuss - What Are The Biggest Challenges To Achieving This Holy Grail?

Unified commerce is the new imperative for retailers but barely anyone has started work on it, or understands the technical complexity of what it means! Many retailers have released piecemeal code, or have piggy-backed on legacy systems just to get something done. Taking this approach to deliver a seamless experience across all channels creates a messy, spaghetti-like technology layer of vendors and systems. Join your peers in a discussion on what technology obstacles need to be avoided in order to drive a successful unified commerce experience.

Luke Howarth, President, Syrinx Smart Commerce


DAY TWO: CONTINUED3:00 -3:30 BUSINESS MEETINGS

Concurrent with Business Meeting INNOVATION WORKSHOP: Fraud

Prevention: Why Does Accuracy Matter?

Luxury goods retailer Jomashop have increased sales, expanded internationally, reduced operational resources and improved fulfillment times dramatically. Highly accurate fraud prevention turned out to be essential to overperforming on all three. In this session, find out how your company can leverage accuracy in fraud protection to meet your business goals and vision.

Michael Reitblat, CEO, Forter

3:30 - 3:55 NETWORKING BREAK Sponsored by Instart Logic

3:55 - 4:35 OUT-OF-THE-BOX-KEYNOTE: Attract Your Ideal Customers And Turn Them Into Vocal Advocates

To win in business today, it’s no longer sufficient to be faster or better at what you’re already doing. The most successful companies are adept at navigating change. Effective leaders create companies where every employee has clarity about where they are going and why.

You will learn the four critical questions your company should be asking to attract your ideal customers and turn them into passionate fans. You will leave with an action plan to navigate your company to long-term success.

The presentation is packed with strategies and case studies from several different industries that you can leverage right now in your business.• Four steps to attracting your ideal

customers• Strategies for navigating disruptive

change• Creating passionate, vocal fans• How to be different when you seem the

same• Driving more word of mouth referrals

Gerry O’Brion Marketing Speaker and Author What Big Brands Know

4:40 - 5:00 KEYNOTE: What’s Missing In Your 1:1 Personalization Strategy

While 1:1 personalization can significantly improve the experience across the shopper’s journey, it works for less than 25% of shoppers. What are the missing pieces of the personalization puzzle? Learn about what’s working and what’s not, from data-driven insights.

Monal Patel, SVP & Chief Business Officer, UNBXD

5:05 - 5:35 PANEL DISCUSSION: Discussing The Role Of Stores, Marketplaces And eCommerce In The Future• Assess the technology landscape in retail • Outline the role of eCommerce and

stores in the future • Discuss the impact of Amazon and other

Marketplaces Steven Schneider, President, Gilt City Matthew Fisher, COO, Tristar Products Patricia Lee, VP Customer Experience and

Partnerships, Ritani


30MIN INNOVATION WORKSHOP: Mastering Your Product Information Chaos

Keeping up with fast-moving assortments, a proliferation of product attributes, and rising shopper expectations for fresh digital experience across every touch point never seems to get easier. The pressure can even drive a wedge of conflict between your product operations and digital marketing teams. In this Innovation Workshop, we’ll discuss how to use product and marketing attributes to tame digital merchandising chaos, and how to re-think your product catalog to drive agile channel publishing cycles.

Jeannine Bartlett, Chief Digital Strategist, Earley Information Science

6:15- 6:45 BUSINESS MEETINGS Concurrent with Business Meeting

30MIN INNOVATION WORKSHOP: Optimizing The Customer Experience With Mobile: What Customers Want Vs. What Retailers Are Doing• Research reveals how mobile technology

is adjusting consumer expectations and behavior in the retail purchase process

• Learn which organizations are providing the best mobile experiences today – and how to learn from their success

• Find out what is most important to shoppers today when it comes to mobile, and how to prioritize them for your brand

• Get the opportunity to be selected as a contestant in a game show during the workshop in the Who Wants to Be a Millionaire format and use what you learn to win prizes!

Audrey Hartland, Strategy, Retail Solution, DMI

Andrew Farrell, Director, Retail Industry Solutions, DMI

6:45 - 7:45 COCKTAIL HOUR

7:45 DINNER FOR ALL GUESTS Sponsored by UNBXD


DAY THREE: PREPARING FOR THE FUTURE April 7, 2017

7:30 - 8:30 BREAKFAST

8:30 - 8:35 DAY THREE WELCOME

8:35- 9:05 INNOVATOR CASE STUDY: The Future Of UX And Ambient Design• Is Conversational Commerce the end of UX

design? Probably not.• As GUIs become VUIs – is THAT the end of

UX design? Absolutely not.• The future of UX design is ambient and

environmental. Let’s talk. Christopher Daly, VP, Head of Experience &

Product Design, Sotheby’s

9:10 -9:45 PRESENTATION: The Landscape Of Marketplaces – Key Considerations For Your Business• Applying trends in consumer shopping

behavior to the marketplace context• Harnessing power and creating value for

Brands and Retailers• Building a differentiated customer

experience Preston Bottomy, GM Fashion, Jet.com

9:50 - 10:30 DELEGATE TO DELEGATE & SPONSOR TO SPONSOR NETWORKING: Birds Of A Feather Session


30MIN INNOVATION WORKSHOP: Same Day Delivery - Discussing The Impact Of Logistics On Customer Experience

Jason Acevedo, AVP Ecommerce, The Limited


30MIN INNOVATION WORKSHOP: Engaging Millennials • How to reach the Millennial customer • Different ways to improve communication

and website

Patricia Lee, VP Customer Experience and Partnerships, Ritani


30MIN MENTORSHIP PROGRAM


30MIN MENTORSHIP PROGRAM

12:50 Closing Lunch


INTERESTED IN ATTENDING?

INTERESTED IN SPONSORING?

If you’re the eCommerce leader in your business and could benefit from exclusive knowledge sharing with your peers and insight into the most innovative technologies on the market, then eTail Connect is designed specifically for you. To request an invite please contact:

Leah Price Head of Audience Development Phone: 646.200.7512 Email: [email protected]

Meet senior eCommerce executives, benchmark and build relationships to advance deals with your target market. You’ll meet with companies that are qualified - and presently looking to - invest in your area of expertise. For more information on a customized package which can include: 1-to-1 meetings, networking and speaking engagements please contact:

Felippe Velloso Managing Director Phone: 646.200.7840 Email: [email protected]

where ecommerce innovators connectand pure players to discuss risks and opportunities in ecommerce...

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