Where do you see yourself…?

Reflect on where you see yourself in 10years time and write this on a post-it note.

= 5mins

Did Dreams Become Reality?

Celebrity What do think were the ambitions of these people when they were your age?

How did they get to where they wanted to be?

*Extension: where do you think they see themselves in the next 20years?

UNIT TITLE: Unit 2: Business OrganisationsLESSON TITLE: Aims and Objectives

CRITERIA: P1/P2/M1

COMPETENCY FOCUS:

Reasoning (I2): you will develop your reasoning skills by justifying the long term goals businesses set out to achieve and how and why these aims and objectives vary for different organisations and the reasoning behind this.

Learning ObjectivesBy the end of the lesson, you should be able to…

LO1) To describe the difference between an aim and an objective (including SMART objectives) (Gui-Reg)

(P1)LO2) To explain why businesses set aims and objectives and provide reasons for this (Reg – Str) (P2) LO3) To justify the reasons why aims and objectives vary for different organisations (Adv – Aut)

(M1)

Competence level Descriptor

Autonomous I can delve deeper into why organisations set aims and objectives and how they can vary for different organisations in the private, public and voluntary sector, I will provide valid reasons for this. I can begin to conduct independent research in to real life business aims and objectives and incorporate these in to my coursework task.

Advanced I can begin to justify why businesses set aims and objectives and how they can vary for different organisations in the private, public and voluntary sector.

Strong I can explain why businesses set aims and objectives and the reasons for this. My reasoning will include the benefits for setting aims and objectives and also I will begin to consider the disadvantages for a business.

Regular I can fully describe the difference between aims and objectives (including SMART objectives) using examples (at least 2 for each).

Guided I can define in basic terms what an aim is. I can define in basic terms what an objective is.

I am able to develop my reasoning skills by justifying the long term goals businesses set out to achieve and how and why these aims and

objectives vary for different organisations and the reasoning behind this.

:

Mission Statement

Identifies the main purpose and vision of the organisation.

For example…

"McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile."

Every organisation has one!!!

What is an aim? Aim:

What a business wants to achieve in the long term .

For example, to maximise profit or to survive.

What is an objective?

Objective: steps businesses take that helps them to achieve their aims.

E.g. To increase sales by 5% per month over the next 12 months.

Summary

Aim: What you want to achieve long-term

Objective: How you are going to achieve it

Aim or Objective?To make a profit

To advertise products which will increase sales and help the business make a profit

To survive during the recession

To reduce prices of products to help beat the competition

To increase our advertising to help grow the company

ObjectivesObjectives must be SMART:

Specific

Measurable

Agreed

Realistic

Time-constrained

General Rule…

Add an amount (£, %) and a time

(months, years)

Make these SMART!

To increase sales

To develop a new innovative product to rival the iphone.

To increase advertising on TV

To monitor our spending

GROUP TASKIn groups of 4/5, you will be given a company. Your task is to produce a mini-business plan for that company that includes the following…

Mission StatementAims (with reasons for your choice)Objectives (with reasons for your choice)Benefits for the business to set aims and objectives (justify your arguments)What would happen if the business failed to meet their aims and objectives? (justify your responses)

= 30mins

Aim or Objective?To maximise profit

To employ 10 new staff in the sales department in the next 2 years

To survive during the recession

To increase awareness of the cause

To develop a new product to sell to teenagers by 2016.

Aims/Objectives of organisations in different sectors

Private Sector:

- Main aims are profit/growth/survival.

- Must be SMART.

Public Sector:

- Not-for-profit (usually providing a service)

- Funded/controlled by government.

- Objs include efficiency, value for money (taxpayers!!).

Voluntary Sector:

- Charities (local, national, international causes)

- Objs such as raise money for a cause & raise awareness of the cause.

Assignment Brief/Coursework Task

Scenario

You are currently a student at the RSA Academy, Tipton. When you leave school, you are interested in setting up a new business. Being your own boss appeals to you and you feel that you have the necessary entrepreneurial skills required to succeed in business. You have developed a new unique and innovative product aimed at the teenage market. This unit helps you to focus on the foundations of a business which you will need to understand when setting up your own.

TaskBefore you can set up your own business, you need to understand some basic, underlying concepts of any business. Design a leaflet/factsheet using Microsoft Publisher that allows you to record your background research and inform others that you know your stuff when it comes to setting up a business.

P1/P2/P3 Writing Frame

CRITERION TASK CHECKLIST

P1 1) Define what an aim is using at least 2 examples

P1 2) Define what an objective is using at least 2 examples

P2 3) Describe why a business sets aims and objectives

P2 4) Provide examples of aims and objectives for different business in different sectors (private/public/voluntary)

P2 5) Explain what would happen if a business fails to meet their aims/objs

M1 6) Justify reasons about why aims and objectives vary for different organisations

Competence level Descriptor

Autonomous I can delve deeper into why organisations set aims and objectives and how they can vary for different organisations in the private, public and voluntary sector, I will provide valid reasons for this. I can begin to conduct independent research in to real life business aims and objectives and incorporate these in to my coursework task.

Advanced I can begin to justify why businesses set aims and objectives and how they can vary for different organisations in the private, public and voluntary sector.

Strong I can explain why businesses set aims and objectives and the reasons for this. My reasoning will include the benefits for setting aims and objectives and also I will begin to consider the disadvantages for a business.

Regular I can fully describe the difference between aims and objectives (including SMART objectives) using examples (at least 2 for each).

Guided I can define in basic terms what an aim is. I can define in basic terms what an objective is.

I am able to develop my reasoning skills by justifying the long term goals businesses set out to achieve and how and why these aims and

objectives vary for different organisations and the reasoning behind this.

:

Student as Teacher!

If you were the teacher of this lesson, what aims and objectives would you have set?

Write 1 aim and at least 2 objectives.

UNIT TITLE: Unit 2: Business OrganisationsLESSON TITLE: Aims and Objectives

CRITERIA: P1/P2/M1

COMPETENCY FOCUS:

Reasoning (I2): you will develop your reasoning skills by justifying the long term goals businesses set out to achieve and how and why these aims and objectives vary for different organisations and the reasoning behind this.

Learning ObjectivesBy the end of the lesson, you should be able to…

LO1) To describe the difference between an aim and an objective (including SMART objectives) (Gui-Reg)

(P1)LO2) To explain why businesses set aims and objectives and provide reasons for this (Reg – Str) (P2) LO3) To justify the reasons why aims and objectives vary for different organisations (Adv – Aut)

(M1)