where brands gro · overview where brands grow 4. where brands grow 5 digital1.com network...

Where Brands Grow

Where Brands Grow

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Digital1.com is a market leading media company, with a track record in branded content creation and placement. By leveraging our social channels - agencies, brands and content producers can reach new audiences at scale.

The Fastest Growing, Socially Driven Audience in the UK

8 Channels

16 Million Fans Across Channels

22 Million Monthly Likes, Comments & Shares

130 Million Monthly Video Views

46 Million Monthly Website Engagements*

*Engagements are defined by a dwell time of over 60 secondsWhere Brands Grow

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Overview

Where Brands Grow

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Digital1.com Network6,000,100

Lad Bible5,900,000

Unilad4,000,000

The Hook1,400,000

Viral Thread1,100,000

Sky News1,000,000

Daily Mail990,000

UKs Largest Social Audience

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Our UK centric network offers low CPEs and deeper levels of engagement than any other media platform.

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Every campaign delivers a guaranteed number of engagements for your budget.

Channels

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Male Culture

Our content mix features mindset hacks for a more meaningful life, conversations with startup leaders, guides to the latest sporting and adventure challenges, health revelations and exclusive interviews with A-listers, alongside inspiring stories from people whose achievements shout louder than their profiles.

RSNG covers the machines that make men tick, the endeavours that push their limits and the rewards of successful living. So, if you’re looking for the inspiration that becomes the change, then live your own truth with RSNG.

Channels

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0.25% 0.15% 0.1% 0.05% 0.03%

2%3%12%

24%33%

24%

0.25%

18-24 25-34 35-44 45-54 55-64 65+

1% Female54% All Facebook

99% Male46% All Facebook

Age & Gender

Fan Base

1 Million+Monthly Reach

6,000,000

Mobile232,23991.85%

Tablet14,3065.66%

Desktop6,3062.49%

Device

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Food

Planet Food serves up the tastiest bite-sized food videos from across the web to its base of over 1 million people.

We’re cooking up a social storm on a daily basis, and with dishes this enticing, they’re too irresistible to ignore. Ranging from cheat day treats to nutritious nibbles, our strategic approach to recipes keeps our posts at the top of newsfeeds and puts big appetites in our fans’ bellies.

Food

Channels

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Food

Food &Drink

95%

$30-40

13%

SubscriptionService

80%

$40-50

14%

$50-75

27%

$75-100

18%

$100-125

10%

$125-150

7%

$150-250

9%

$250-350

1%

Clothing

70%

PetProducts

40%

Sports &Outdoors

40%

Home &Garden

25%

HouseholdProducts

25%

Health &Beauty

15%

Purchase Behaviour US consumer behaviour on purchase activity/ Source: Datalogix, Epsilon & Acxiom.

Household IncomeEstimated income for US households based on survey responses and estimates using demographic data.In Thousand of US Dollars

27% 21%11%

5% 3%

2%3%9%

22%

41%

23%

33%

18-24 25-34 35-44 45-54 55-64 65+



Age & Gender

Receives 100+ submissions each day for new recipes and food video requests

Rated 4.7/5 by it’s community of over 1 million followers

Branded Campaign 2016 Averages

Purchase Intent

+24%1.3x the Nielsen norm

Recommendation Intent

+24%1.2x the Nielsen norm

Nielsen Custom Study Brand Recall

71%More memorable than pre-roll

Brand Affinity

2x Lift over pre-roll

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Gaming Culture

Next Level is The fastest growing gaming community on Facebook bringing you latest releases, trailers and classic game-play with over 100,000 subscribers.

We’d like to welcome you to gamer heaven. When they’re not glued to the screens of their consoles, gamers have their eyes on Next Level. We’re hosting weekly livestreams of their favourite games, sparking discussing and theories about upcoming releases, and scratchingtheir nostalgia itch with throwbacks from the consoles of the Nineties and Noughties.

NEXT LEVEL

Channels

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Frequently host live gaming streams that attract tens of thousands of views.

Regular give-a-ways including customised controllers and the latest consoles.

Fan Base

200,000Video Views

5 Million

SubscriptionService

74%

$30-40

17%

Food &Drink

73%

$40-50

17%

$50-75

29%

$75-100

17%

$100-125

7%

$125-150

5%

$150-250

7%

$250-350

1%

PetProducts

38%

Clothing

34%

Sports &Outdoors

20%

HouseholdProducts

18%

Health &Beauty

16%

Home &Garden

8%

KidsProducts

1%

3%0.8% 0.08% 0.04% 0.02% 0.03%

0.13%0.02%0.14%1%

35%48%

8%

2%

18-2413-17 25-34 35-44 45-54 55-64 65+





Age & Gender

NEXT LEVEL

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Sports

A community bringing you the breaking news, funny clips and give-aways from the sporting world. Featuring on-the-ball humour for sports fans from all backgrounds, brought together by a love for the beautiful game.

Here at Half Time, we know the score. With a content team as knowledgeable as the best TV pundits, the football trivia, tactics and transfers are being spun with our signature flair of Half Time humour. It’s a sure game changer.

HalfHalfTimeTime

Channels

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Fan Base

150,000Engagement Rate

12% (industry standard 1%)

Monthly Reach

15,000,000

SubscriptionService

80%

$30-40

25%

Food &Drink

55%

$40-50

25%

$50-75

25%

$75-100

25%

Clothing

25%

HouseholdProducts

25%

PetProducts

25%

38%31%



0.9%0.4% 0.18% 0.09% 0.05% 0.01%

0.63%1%3%9%

14%

1%

18-2413-17 25-34 35-44 45-54 55-64 65+

HalfHalfTimeTime



Age & Gender

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Lifestyle & Entertainment

Daily Feed is one of the largest websites in the UK. It delivers daily news and entertainment, engaging users through its social-first approach.

Averaging 20M page views each month, users typically spend between 2-4 minutes browsing the site, returning multiple times each month.

Channels

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100k

50k

0

Mobile4,651,080

88.95%

Tablet458,9348.78%

Desktop118,5922.27%

13-17

1% 0%4%

7%9% 10%

4%3%

8% 9%11%

16%

10%8%

18-24 25-34 35-44 45-54 55-64 65+

Female

Male

Device

Relationship Status

Married

49.6%

Single

23.6%

In a Relationship

20.2%

Engaged

6.6%

One of the most visited websites in the entire world.

Average Website Dwell Time

3+ minutesWeekly Reach

25,000,000

Age & Gender

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Nostalgia

‘I was born in the 1990s’ produces pure Nineties nostalgia for over one million millenials, pulling at the heartstrings through wistful, witty, and warmly evocative content. A trip down memory lane that every nineties kid will remember.

It was a simpler time when the sun shone brightly, ice cream vans sat on every corner, and pocket money was your only worry. The strong emotional connections created through the rich Nineties content make for an enchanting digital experience that few others can emulate.

Channels

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Age & Gender 33%

3%

1% 0.4% 0.1% 0.2%

12%

20%

2%

23%

2% 0.5% 0.4%1%

18-2413-17 25-34 35-44 45-54 55-64 65+


Food &Drink

81%

SubscriptionService

74%

Clothing

45%

PetProducts

45%

Sport & Outdoors

26%

HouseholdProducts

25%

Health &Beauty

24%

Home &Garden

11%

KidsProducts

1%


$30-40

12%

$40-50

14%

$50-75

27%

$75-100

20%

$100-125

10%

$125-150

8%

$150-250

8%

$250-350

1%

Fan Base

1,000,000Monthly Reach

20,000,000

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Nostalgia

We look back on the golden years of the 1980s, as seen through our rose-tinted social media spectacles. From the glam to Wham, Wall Street to Walkmans, our fans get a daily nostalgic reminder of their magical childhood.

If there’s one thing Generation Y can agree on, it’s that the Eighties were superior to any other decade. If there’s another thing they can agree on, it’s that they love and trust social media, more so than their millennial counterparts.

up in theuuuuupppppuuuuuu iiippp nnniiiiii thethethennnnn

Channels

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Age & Gender



0.5%0.13%

18%13%

1% 0.7%3%0.4%0.07%

6%

32%

3% 1%

20%

18-2413-17 25-34 35-44 45-54 55-64 65+

$30-40

10%

$40-50

12%

$50-75

26%

$75-100

19%

$100-125

11%

$125-150

8%

$150-250

12%

$250-350

2%

$350-500

1%

Food &Drink

84%

SubscriptionService

75%

Clothing

50%

PetProducts

46%

Sport & Outdoors

27%

HouseholdProducts

26%

Health &Beauty

25%

Home &Garden

14%

KidsProducts

2%

up in theuuuuupppppuuuuuu iiippp nnniiiiii thethethennnnn

Fan Base

800,000Monthly Reach

2,900,000

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All Creature Great & Small

‘Animals Are Better Than People’ is home to the internet’s craziest and cutest animals.

The channel provides content to over 250,000 animal lovers across the UK and USA.

Have you ever met anyone who doesn’t love animals? We thought not. There’s a reason why cute critters rack up billions of views, and that’s why we utilise this to get the most engagement out of our content.

Animalsa r e b e t t e r t h a n

H UMANS

Channels

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Age & Gender



11%

3%

2% 2% 2% 2%4%3%

0.5%

14% 14% 14%12%

16%

18-2413-17 25-34 35-44 45-54 55-64 65+

$30-40

11%

$40-50

13%

$50-75

28%

$75-100

20%

$100-125

11%

$125-150

8%

$150-250

9%

$250-350

1%

$350-500

0.3%

Sports &Outdoor

31%

Pets Products

55%

SubscriptionService

75%

Home &Garden

17%

Food &Drink

85%

BusinessPurchases

0.4%

Health &Beauty

25%

HouseholdProducts

26%

Clothing

51%

KidsProducts

0.8%

Fan Base

268,000Video Views

5 Million+ Per MonthEngagement Rate

9% (industry standard 1%)

Animalsa r e b e t t e r t h a n

H UMANS

Services

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Community Growth & Management

Our Facebook community growth strategy provides brands with the opportunity to reach millions of targeted users.By building interest related communities, and then engaging these with a dynamic content strategy, brands can organically build equity & saliency.

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Live Streams

Facebook live streams generate huge brand interest and engagement with unique content. Live content is a great way to engage your social communities, amplify your campaign message and measure sentiment in real time.

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The shift to video on social media has caused a complete change in the way we absorb and engage with online content.Our strategies embody this, and we have built a strong video production, live-stream, and animation team to support this transition.

We meticulously plan and execute high production video, designed to be shared on social. Once we understand your brand we use video to tell your story.

Branded Video Production & Distribution

Measurement

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Analytics and insights teams provide deep understanding of campaign success through a host of qualitative and quantitative measures.

- Audience Insights - Reach & Frequency - Media Engagement & Viewability

- Brand Lift - Conversion Analysis - Neilsen Rating

Guaranteed Impact

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Pricing is based upon the audience you want to reach and behaviour you want to drive with clicks, reach and engagement outcomes being agreed upfront and then delivery is guaranteed against a fixed fee.For example, on average, our branded video campaigns reach 5 million people and delivers more than x60 second engagements as a minimum.

This level of performance is guaranteed and costs just £X plus content creation costs.

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Let’s Talk.

(44) 161 834 [email protected]

where brands gro · overview where brands grow 4. where brands grow 5 digital1.com network...

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