when prototypes don't fly: overcoming organizational resistance to prototyping
DESCRIPTION
A talk presented at UXPA Seattle's Mobile Bootcamp Workshop on 10/18/2014. This presentation covers introducing prototyping into an organization. It starts off by showing how I did it incorrectly and how you can learn from those mistakes.TRANSCRIPT
HOW TO CRASH AND BURN WITH NEW IDEAS (and how to
not do that so much too)
WHAT WE’LL COVER
• How people actually react to UX speak
• How to fail at introducing prototyping into an organization
• How to fail less at introducing prototyping into an organization
• Where we are now
WHEN I FIRST LEARNED ABOUT PROTOTYPING I THOUGHT I WAS
ALL LIKE…
I COME FROM DESIGN MOUNTAIN BEARING UX
WISDOM!
BUT, I WAS REALLY LIKE…
ERMAHGERD
PROTERTERPING
WHY WAS I SO EXCITED ABOUT PROTOTYPING?
FIND OUT WHAT DOESN’T WORK
VALIDATE IDEAS AND INTERACTIONS
INCREASE UNDERSTANDING
IMPROVE COMMUNICATION
IMPROVE REQUIREMENTS
INCREASE CLIENT ENGAGEMENT
REDUCE USABILITY ISSUES
HEY THERE, I’M THAT VEHICLE OF CHANGE FROM
A FEW SLIDES BACK
"1910Ford-T" by Harry Shipler
WHERE ARE THE REST OF THE LETTERS?
"Ford N" by Harz4"1903-ford-rc" by DougW
Ford A Ford N
1905 Ford Model B by Michael Barera
Ford B
LET’S TALK ABOUT WHAT DOESN’T WORK
or why we can’t have nice things
EVERYONE ELSE IS DOING IT
Bandwagon
I HEARD THAT PROTOTYPING
WORKED GREAT ON THIS OTHER PROJECT
Anecdotal Evidence
WE EITHER PROTOTYPE OR DON’T DO IT AT ALL
Black-or-white
PROTOTYPING TOO MUCH
Burns time and money
BUT MY BIGGEST MISTAKE WAS…
I DON’T KNOW HOW TO PUT THIS
BUT PROTOTYPING IS KIND OF A BIG DEAL
THE EUREKA MOMENT
THIS IS WHAT IT ACTUALLY LOOKED LIKE
WHY DID I FAIL?
• I was selling intangibles
• I didn’t show value
LET’S TALK ABOUT WHAT WORKS
DEFINING THE PROBLEM
Isolate the specific user scenarios that require a prototype.
STARTING SMALL
Make sure your chosen scenario isn’t the entire project.
KNOWING YOUR AUDIENCE
Who are you trying to communicate with?
USING THE RIGHT MEDIUM
What fidelity do you need to communicate your message?
TESTING THE PROTOTYPE
Totally obvi, right?
WHERE ARE WE TODAY?
• Prototyping is becoming part of our vernacular
• We’re using more prototyping methods
• Our process is evolving to better incorporate prototypes
The tools we’re using:
PAPER PROTOTYPES
Cheap and effective
JUST LIKE THE REAL THING!
Problems conveying animation?
AXURE
Makes reviews of deliverables more interactive
HTML “WIREFRAMES”
Puts us in the actual medium
THANK YOU!
@ChuckJohnstone
By Pierre.pu