when games invade real life
DESCRIPTION
My keynote from the 2011 Learning 3.0 conference in Chicago (10/5/11)TRANSCRIPT
When Games Invade Real Life and Gamify Work
Jesse SchellLearning 3.0
Chicago - 2011
Choco-fication!
Rewards can Backfire
Self-Determination Theory
Competence Autonomy RelatednessI want to be
good at what I do!
I want freedom!
I want to connect to
others!
“Hafta” “Wanna”
Slavery Freedom
Duty FunWork Play
Efficiency Pleasure
Games are special because…
• They are interactive• They are designed
ENTIRELY for pleasure
Games provide:
• Clear Feedback• A Sense of Progress• The Possibility of Success• Mental and Physical Exercise• A Chance to Satisfy Your Curiosity• A Chance to Solve a Problem• A Feeling of Freedom
Pleasure is POWERFUL
Pleasure is COMPLEX
Pleasure is… CONTEXTUAL
Pleasure is… CONTEXTUAL
Sensation
Fantasy
DiscoveryLaughter
Story
Challenge
Thrill
Triumph
Expression
GamifyPleasurize
You CAN make your experiences better
• Ask yourself these simple questions:– Given what I know about
my guests…– Why will they like this
experience?– How can I get them to like
it more?
