when elephants dance - enterprise goes mobile
DESCRIPTION
The consumer is spoilt for choice. Most of the buzz is around apps that individuals consume. Why? Because apps are sexy, provide unique experiences. Consumer discover new things to do, or new ways of doing existing things. Many are now billion $ brands with global recognition. Take Facebook, which has seen meteoric growth since it embraced mobile. But there is another market, which frequently gets overlooked. This market is: - Not sexy - Not looking for unique experiences - Has its own unique set of challenges. But this market has 1 unique characteristic: It has in-built buyers. Who am I talking about? The employees! The global workforce is 3 Billion. The white collar workers are tech savvy, well educated, already using consumer level apps on their own mobile devices. How does this make them a captive audience? The magic word: Apps for the Enterprise. Reality Check: Nearly 3/4th of the enterprises have built less than 5 apps, of which 40% is at 0-1 app only for their employees. According to Gartner, by 2017, 25% of all enterprises will have app stores. Companies will invest in HTML5/Hybrid apps to fulfill demand from employees for apps. Why should developers go for it? The market is growing. A Nasscom report says the Enterprise Mobility market is expected to be worth $140 Billion by 2020. What about enterprises? - People bring own devices, clamor for support from companies - IT no longer controls budget, biz units are recognizing a need for such initiatives and building their own apps - Biz units bypass corporate guidelines in order to access data faster & collaborate more effectively Unfortunately businesses fail at building effective apps.Most apps are the result of squeezing a web app onto a mobile device. Companies need to focus on 5% principle. A mobile app will have only 5% features of the web app, but features that drive the most value. How to become Mobile First? Use Business Architecture approach 1. Identify your stakeholders 2. Map your current & potential modes of engagements with stakeholders 3. Evaluate the engagements vis-a-vis business strategy 4. Identify capabilities required to support these engagements 5. Cost/benefit analysis of building new engagements Mobile Maturity Lifecycle: - Opportunistic: No central mobile strategy, one off mobile projects - Strategic: Strategy varies by business unit, development tools & resources in place, but not optimized for scale - Mobile First: Central strategy tied to business metrics, IT governance balanced with business data needs, scalable development methodology Key Challenges to Mobility: Supporting employee devices, managing security, configuring new & legacy systems, go native/hybrid, managing pvt app stores BaaS - An alternative to mobile middleware. Complexity of building a backend can be time consuming & expensive. By de-cluttering the backend of app development, developers can focus on the user experience and the app itself.TRANSCRIPT
When Elephants Dance: Enterprise goes Mobile
Abhay Aggarwal Principal, Mobility
The journey of a man…
THIS IS AN EXAMPLE OF A LONG PRESENTATION SECTION HEADING
Not just a Smartphone…anymore
THIS IS AN EXAMPLE OF A LONG PRESENTATION SECTION HEADING
10 Million…and counting
THIS IS AN EXAMPLE OF A LONG PRESENTATION SECTION HEADING
Consumer is KING
THIS IS AN EXAMPLE OF A LONG PRESENTATION SECTION HEADING
What’s in it for developers?
THIS IS AN EXAMPLE OF A LONG PRESENTATION SECTION HEADING
There’s another market out there
THIS IS AN EXAMPLE OF A LONG PRESENTATION SECTION HEADING
Who is Buying?
THIS IS AN EXAMPLE OF A LONG PRESENTATION SECTION HEADING
What’s the Magic Word?
THIS IS AN EXAMPLE OF A LONG PRESENTATION SECTION HEADING
1 in 4 enterprises will have app stores
THIS IS AN EXAMPLE OF A LONG PRESENTATION SECTION HEADING
Why should developers go for it?
THIS IS AN EXAMPLE OF A LONG PRESENTATION SECTION HEADING
B2E is RISING
THIS IS AN EXAMPLE OF A LONG PRESENTATION SECTION HEADING
THIS IS AN EXAMPLE OF A LONG PRESENTATION SECTION HEADING
It’s a Marathon
THIS IS AN EXAMPLE OF A LONG PRESENTATION SECTION HEADING
Why Mobile First?
Failure to build an effective app
Becoming Mobile First
Becoming Mobile First
Identify Stakeholders
Map engagements
Evaluate engagements against strategy
Identify capabilities
Cost/Bene!t analysis
Mobile Maturity Life Cycle
Mobile Maturity Life Cycle
OpportunisFc Mobile
Strategic Mobile
Mobile First
Key Challenges to Mobility
Key Challenges to Mobility
BYOD
Security
Backend Services
Legacy Infrastructure
New Infrastructure
Native/Hybrid?
Enterprise App Store
Evolution of the Ecosystem
Backend as a
Service
Backend as a
Service
Data Store
REST API
Optimized Data Transfers
User Management
Communication
Social
Geo location
Analytics
Why Use BaaS?
In Summary
• BYOD is driving consumerizaFon in IT in enterprise • MarkeFng now controls the purses; not IT • Ini?al adopters in Sales force automaFon, CRM, Field
Service AutomaFon • Companies are grappling with how to build. Real
Ques?on should be What to build? • Remember the 5% rule • BaaS de-‐cluGers the backend, so that developers can
focus on experiences • Open source will leapfrog proprietary plaKorms • Begin with Cost saving models & graduate to Revenue
generaFng models
ONE LAST THING
An army travels on its stomach. Napoleon Bonaparte
[email protected] www.xebia.in
References Mobile Stats • http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats Enterprise Mobility • http://www.wired.com/insights/2013/02/why-your-enterprise-must-rethink-mobile-app-development/ • http://www.wired.com/insights/2013/08/enterprise-mobile-apps-old-school-new-rules/ • http://www.mobilemarketer.com/ • http://mobileenterprise.edgl.com/top-stories BaaS • http://en.wikipedia.org/wiki/Backend_as_a_service • http://blogs.forrester.com/michael_facemire/12-04-25-mobile_backend_as_a_service_the_new_lightweight_middleware • Google & Flickr Images