ARE YOU TOUGH ENOUGH TO INSPIRE A WORLD OF GOOD?

A New Branding Platform For Wheelock College

WHEELOCK COLLEGE BRANDBOOK | 6

BRAND ELEMENTS

BRAND ELEMENTS

Personality: determined, strong, passionate, smart, direct, optimistic, change-agent

Values: social justice, hands-on experience, innovation, collaboration, advocacy

Promise: Wheelock College prepares those who are passionate about improving the lives of children and families with the knowledge and experience they’ll need to succeed in their challenging fields.

Expression: Tough enough to inspire a world of good

WHEELOCK COLLEGE BRANDBOOK | 49

MERCHANDISE