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WHATS NEW CONCERNING FOOD & WELL BEINGMICHEL ROGEAUX MAPP NOV 25TH 2015

PLAN

Part 1 : Whats new concerning well-being

Scientific perspective

Part 2 : Whats new concerning well-being

Business perspective (only oral pres)

Conclusion & Outlook

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SOME STEPS

2000 2010 2015

Indirect Unidimensional Multidimensional

GlobalViewQOL

SatifactionWellness

BEFORE YEARS 2000

The first work on Well-Being was to establish measurement tools for single dimentions and specific moments in time. Ex:

Quality of life (SF36, WHOQOL) :more than 4000 measures

Wellness (from 1961 DUNN,complete review in the BC Atlas of

Wellness, 2010, univ Victoria)

Satisfaction With Life Scale (Diener & al., 1985)

Affect Intensity Measure (Larsen, 1983)

Happiness measures (Fordyce, 1977)

Limited well-being measures linked with food

Often dimensions of quality of life linked to negative components

Often measure which were developed with unhealthy, non-average subjects

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SOME STEPS

2000 2010 2015

Grunert-Satisfaction with food-related life

IndirectUnidimensional Multidimensional

GlobalViewQOL

SatifactionWellness

SATISFACTION WITH FOOD-RELATED LIFE, GRUNERT

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SATISFACTION WITH FOOD RELATED LIFE (SWFL)

Seven items, inspired by Satisfaction with life (Diener, 1985)

Food and meals are positive elements in my life;

When I think of my next meal, I only see problems, obstacles and disappointments;

I am generally pleased with my food;

Food and meals give me satisfaction in daily life;

My life in relation to food and meals is close to my ideal;

I wish my meals were a much more pleasant part of my life;

With regard to food, the conditions of my life are excellent.

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SOME STEPS

2000 2010 2015

Kanheman Food & satisfaction

Grunert-Satisfaction with food-related life

IndirectUnidimensional Multidimensional

GlobalViewQOL

SatifactionWellness

DAILY RECONSTRUCTION METHOD

02/12/2015

Confidential | 00 mois 2013 | Nom de la prsentation | Auteur9

SCIENCE, NOV 2004

A survey method for characterizing daily life experiences: the Day

Reconstruction Method

Daniel Kahneman

Alan B. Krueger

David A. Schkade

Norbert Schwarz

Arthur A. Stone

TIME USE(from DRM)

AROUSAL(Activation)

AFFECTIVE EXPERIENCE

HAPPINESS(Difmax)

EVALUATION

LIFE SATISFACTION(SWLS)

FORTUNATECIRCUMSTANCES

(GFI)

LIFE SATISFACTION & EXPERIENCED HAPPINESS IN TWO CITIES(KAHNEMAN, SCHKADE, FISCHLER, KRUEGER & KRILLA, 2009)

LIFE SATISFACTION & EXPERIENCED HAPPINESS IN TWO CITIES(KAHNEMAN, SCHKADE, FISCHLER, KRUEGER & KRILLA, 2009)

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How did you feel during this episode?

Please rate each feeling on the scale given. A rating of 0 means that you did not experience that feeling at all. A rating of 6 means that this feeling was a very important part of the experience. Please circle the number between 0 and 6 that best describes how you felt.

Not at all Very much

Impatient for it to end . . . 0 1 2 3 4 5 6

Competent / Confident . . 0 1 2 3 4 5 6

Tense / Stressed . . . . . . . . 0 1 2 3 4 5 6

Happy . . . . . . . . . . . . . . . . 0 1 2 3 4 5 6

Depressed/blue . . . . . . . . . 0 1 2 3 4 5 6

Interested / focused . . . . . 0 1 2 3 4 5 6

Affectionate / friendly . . . . 0 1 2 3 4 5 6

Calm / relaxed . . . . . . . . . . 0 1 2 3 4 5 6

Irritated / angry . . . . . . . . . 0 1 2 3 4 5 6

Tired . . . . . . . . . . . . . . . . . . 0 1 2 3 4 5 6

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LIFE SATISFACTION & EXPERIENCED HAPPINESS IN TWO CITIES(KAHNEMAN, SCHKADE, FISCHLER, KRUEGER & KRILLA, 2009)

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dure moyenne manger comme activit focale

145

135

125

115

105

95

85

75

65

55

45

35

25

15

5

Etats-Unis500

400

300

200

100

0

Std. Dev = 34,95

Mean = 26

N = 810,00

dure moyenne manger comme activit focale

145

135

125

115

105

95

85

75

65

55

45

35

25

15

5

France500

400

300

200

100

0

Std. Dev = 30,38

Mean = 42

N = 820,00

COLUMBUS RENNES

Dure moyenne: 26 m

0 pisode alim: 10%

0 focal eating: 50 %

Dure moyenne: 42 m

SOME STEPS

2000 2010 2015

Kanheman Food & satisfaction

King/ Meiselman Emotions linked to

particular events build WBWellSense, EsSense

Grunert-Satisfaction with food-related life

IndirectUnidimensional Multidimensional

GlobalViewQOL

SatifactionWellness

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KING AND MEISELMAN, 2010

KING AND MEISELMAN, 2010

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KING AND MEISELMAN, 2015

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KING AND MEISELMAN, 2015

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KING AND MEISELMAN, 2015

SOME STEPS

2000 2010 2015

Kanheman Food & satisfaction

King/ Meiselman Emotions linked to

particular events build WB

WellSense, EsSense

Ares Consumer understanding and

cross-cultural perspectives

Grunert-Satisfaction with food-related life

IndirectUnidimensional Multidimensional

GlobalViewQOL

SatifactionWellness

CONSUMER UNDERSTANDINGS AND CULTURE ARES 2013

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Cognitive salience index for the categories identified in the free listing task in which participants were asked to list foods good for their wellbeing

CONSUMER UNDERSTANDINGS AND CULTURE ARES 2013

CROSS-CULTURAL PERSPECTIVES ARES 2014

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Frequency of mention of the 25 most frequently mentioned individual words when participants were asked to write down the first four words that came to their mind when thinking of foods and wellbeing in Brazil, France, Portugal, Spain and Uruguay.

CROSS-CULTURAL PERSPECTIVES ARES 2014

G. Ares , & al

Do we all perceive food-related wellbeing in the same way? Results from a cross-cultural study using a new wellbeing scale. Panbgorn, 2015

Four factors:

Physical (6 items)

Intellectuel (5 items)

Socio-spiritual (6 items)

Socio-emotional (6 items)

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CROSS-CULTURAL PERSPECTIVES ARES 2015

SOME STEPS

2000 2010 2015

Kanheman Food & satisfaction

King/ Meiselman Emotions linked to

particular events build WB

WellSense, EsSense

Ares Consumer understanding and

cross-cultural perspectives

MEISELMANJAEGER

Grunert-Satisfaction with food-related life

IndirectUnidimensional Multidimensional

GlobalViewQOL

SatifactionWellness

HERB MEISELMAN, PANGBORN 2011, SARA JAEGER, EUROSENSE, 2014

Summary: Future Trends

Nice Need Must

Importance

Now

Soon

5 Yrs

10 Yrs

3 Yrs

More Health/Wellness

Move Beyond The Lab Trained v. Consumer

Panels Representative Subjects

Number of People

Scaling

Measuring Beyond

Liking

Ritual and Habit

Internet

Questionnaires

Life Transitions

Cross-Cultural /

Global Issues

ConfirmImportance Well being

SOME STEPS

2000 2010 2015

Kanheman Food & satisfaction

King/ Meiselman Emotions linked to

particular events build WB

WellSense, EsSense

Ares Consumer understanding and

cross-cultural perspectives

Bali project

MEISELMANJAEGER

Grunert-Satisfaction with food-related life

IndirectUnidimensional Multidimensional

GlobalViewQOL

SatifactionWellness

WHATS BALI ?

Bali is

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but also means

Bien tre & ALImentation

BALI PROJECT 2010 2015

A multi partner, multi-disciplinary project to develop a questionnaire to evaluate links between consumers perceived well-being and their food/drink habits

5 partners

3 Private partners CEN Biotech

LARA SPIRAL

MAPI

2 academic laboratories INRA : NUTRINEURO

ESC Dijon

9 industrial partners

Danone Senoble Lesieur Merck MF SEB CEN Nutriment Roq