what's your problem?
DESCRIPTION
Solutions are the death of a product design. Learn how a growing internal team helped to disrupt a large, product-focused organization with design, not only through educating product owners, but also including them in the exploration to define problems instead of solutions. A small but growing internal design team within a large product-focused organization has had a strong, strategic voice in the development process of our companyās client-facing products. Instead of making cosmetic changes to old, unvetted solutions, we challenged our team to find problems that needed solving in order to create a better overall product. We introduced research methods, design studio, and rapid prototyping into our colleaguesā vocabularies early and often. Even through a series of discouraging review sessions and a multitude of poorly worded email critiques, our team came to trust and understand that our design strategy got us to the heart of our usersā needs. I talk processāthe team, communication, and validating big questions and ideas; failuresāmismanaged Agile processes and unactionable critique; and how we are moving onward and upwardāteam sketching sessions and other design studio methods, communication improvements, and productive sprints. Presented at IA Summit 2014.TRANSCRIPT
š¤ Tami Evninš¢ Product Designer, NASDAQ OMX tamiiiiiiiiiiii
Whatās your problem?
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Problem
Solution
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Solution
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Solution
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Solution
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Problem
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Problem
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Problem
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ā”
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ā”
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ā”
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Solution
Problem
ā¬
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Problem
Solution
š
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So, whatās your problem?So,
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The Beginning
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š¬ š¢ š°Communications Public Relations Investor Relations
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For Example
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Win!
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Sigh.
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āThis is terrible.ā
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āToday, Iām more direct. Itās terrible.ā
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Making it better
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āThis is terrible.ā
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So what?
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The Sequel
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More Stakeholders& Sticky Notes
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Sigh.
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ā² š šDeadlines Distributed Teams Strong Personalities
Constraints
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Moving forward
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Problems ā” Solutions
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ā”
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Time & Effort
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*Thereās no magical process
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š¤ Tami Evninš¢ Product Designer, NASDAQ OMX tamiiiiiiiiiiii
Thanks!