what's up with qr codes, google place pages, and mobile websites?
DESCRIPTION
A short presentation, geared toward small business owners, explaining and showing examples of QR codes, claimed versus unclaimed Google Place pages, and optimized versus unoptimized mobile web sites.TRANSCRIPT
eCape • cape cod web design & marketing • 508-217-4499
What's up with QR codes?
QR stands for Quick Response
- It is one of many types of matrix
barcodes, one of which is the UPC
code
- In frequent use in Japan
- Used to help people navigate easily to a
website, video, or form from their
smartphone
- Mostly used offline in print ads, signs
eCape • cape cod web design & marketing • 508-217-4499
What's up with QR codes?
eCape • cape cod web design & marketing • 508-217-4499
What's up with QR codes?
eCape • cape cod web design & marketing • 508-217-4499
Presumably done to show up on
Google maps,
assuming that the photo is
anywhere near current.
What's up with QR codes?
eCape • cape cod web design & marketing • 508-217-4499
What's up with QR codes?
eCape • cape cod web design & marketing • 508-217-4499
Which apps to install on
your phone:
This list is at QRStuff.com
For iPhone: Optiscan
Android: Barcode Scanner
What's up with QR codes?
eCape • cape cod web design & marketing • 508-217-4499
It's FREE to make a
QR code!
Go to QRStuff.com
Don't pay!
What's up with QR codes?
eCape • cape cod web design & marketing • 508-217-4499
Why they're great:
• Easy way to guide people to places on the web
• Free to produce
• Can be used in many different ways
What's up with QR codes?
eCape • cape cod web design & marketing • 508-217-4499
Why they're not great
• Not officially mainstream -need to have app native on mobile phones
• Need to be used in McDonald's, WalMart, and on American Idol – then
they're mainstream
• Only 6% of mobile phone users use them – mostly affluent, educated males
• They're ugly but if you pretty them up, they're not as easily recognizable
What's up with QR codes?
eCape • cape cod web design & marketing • 508-217-4499
What's up with mobile websites, mobile apps, what's the difference?
• 35% of American adults own a smart phone.
• Pretty much evenly divided between Android and iPhone.
• For demographics of the typical visitor to Cape Cod, smart phone usage is more than 60%.
• People increasingly use smart phones instead of laptops when they're traveling.
eCape • cape cod web design & marketing • 508-217-4499
What's up with mobile websites, mobile apps, what's the difference?
There are 3 things:
1. Your website
2. A mobile version of your website You need to make sure your website displays correctly on mobile phones. You either need to tweak your existing site, or have another version which loads when people go to your site using a mobile phone.
3. A mobile application, or app A whole separate application which people have to download on their phones. It's like a very stripped-down version of your website. You need may one version for iPhone an one for Android. You probably don't need this.
eCape • cape cod web design & marketing • 508-217-4499
What's up with mobile websites, mobile apps, what's the difference?
Cilantromex.com on desktop computer
Cilantromex.com on mobile phone
eCape • cape cod web design & marketing • 508-217-4499
What's up with mobile websites, mobile apps, what's the difference?
El Rancho Grande on desktop computer
El Rancho Grande on mobile phone
eCape • cape cod web design & marketing • 508-217-4499
What's up with Google Places & Google maps?
eCape • cape cod web design & marketing • 508-217-4499
What's up with Google Places & Google maps?
90% of American businesses have not claimed their Google Places page – even though it's free.