what's trending: insights from agencies
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Fred Jorgensen • October 18, 2012@CrosbyMarketing
What's Trending: Insights from Agencies
About Crosby Marketing
• Integrated marketing communications firm
• Annapolis & Bethesda offices
• Government, Healthcare & Advocacy
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Ground Rules for Digital Insights:
• Effective
• Adaptable
• Practical
• Already at “scale”
Joke! Do Not Tweet.
Examples of dynamic data:
• Detected
• Owned or Operational
• Expressed
Using Dynamic Data to Creatively Address Customers Online
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Detected
Detected
Detected
Detected
Detected
Operational
Owned
Expressed
Expressed
• Heighten relevance
• Boost response and engagement
• Embolden authority via evidence
• Establish the normative behavior
• Provide a “freshness”
Integrating dynamic data into creative will:
The Insight
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Thank you!
Fred Jorgensen • October 18, 2012
@CrosbyMarketingwww.CrosbyMarketing.com