WHAT IS THE TRUE COST OF A

A 404 error is equivalent to a lost conversion or even a lost customer since web users usually flee when they encounter one. Consider that the average U.S. Pay-TV subscription is $86* per month and rising. Add other operator expenses related to acquiring and supporting those customers, and the cost to replace a lost customer can approach $1,000**

*NPD Group *NPD Group

There are 32 HTTP status 400 codes that web users can encounter, but the 404 error is among the most ubiquitous and irritating.

Acquiring a new customer is 5 times more expensive than retaining an existing customer.

IPTV providers — which deliver their video content over the Internet — can be particularly hurt by 404 errors. These errors can result in online video players that fail to load, and jittery video from interruptions to adaptive bitrate streaming.

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