what's the cost of a 404 error? | infographic

Download What's the cost of a 404 error? | Infographic

Post on 20-Aug-2015

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  1. 1. WHATISTHETRUECOSTOFA A404errorisequivalenttoalostconversionoreven alostcustomersincewebusersusuallyeewhen theyencounterone.ConsiderthattheaverageU.S. Pay-TVsubscriptionis$86*permonthandrising. Addotheroperatorexpensesrelatedtoacquiringand supportingthosecustomers,andthecosttoreplace alostcustomercanapproach$1,000** *NPDGroup*NPDGroup Thereare32HTTPstatus 400codesthatwebusers canencounter,butthe404 errorisamongthemost ubiquitousandirritating. Acquiringanewcustomeris5 timesmoreexpensivethan retaininganexistingcustomer. IPTVproviders whichdelivertheirvideocontent overtheInternet canbeparticularlyhurtby404 errors.Theseerrorscanresultinonlinevideo playersthatfailtoload,andjitteryvideofrom interruptionstoadaptivebitratestreaming. 2 0 1 2 S k y tid e , In c . A llrig h ts R e se rve d