WELCOME @ W H AT ’ S N E X T … I N M O B I L E

2 5 s e p t e m b e r 2 0 1 4

Michiel de Gooijer

Director Mobile DigitasLBi

@thepitcher

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#whatsnext14

@digitaslbi_nl

Programma

15:30 Michiel Steltenpool - Shell

16:10 PJ Verhoef - LBMA

16:50 Break

17:10 Eyal Oster - Mobile Bridge Demo

17:40 Brent Mclean – eBay

18:20 Drinks

Tijdens de break of tijdens de borrel… speel mee en

maak kans op….

WHAT’S NEXT…

WHAT’S NOW…

On avarage we spend

4.4 hours of our leasure time in

front of screens each day.

Screens rule

Smartphone Laptop/pc Tablet Television

Radio Book/newspaper/magazine

90%

10%

of all media interactions

are screen based

of all media interactions

are non-screen based

Source: Google

Digital beats TV in time spentDigital vs. traditional media % time spent

0

5

10

15

20

25

30

35

40

45

50

2010 2011 2012 2013

Digital

TV

Radio

Print

Other

Source: eMarketer

Mobile beats Desktop in % time spent

0

5

10

15

20

25

2010 2011 2012 2013

Mobile

Online

Other

Source: eMarketer

Facebook Mobile surpassed Desktop

0

200

400

600

800

1000

1200

1400

Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013 Q1 2014

Total

Mobile

Mobile only

Source: Facebook

Facebook Ad Revenue Share

0

20

40

60

80

100

120

2011 2012 2013 2014 2015

Online

Mobile

Source: eMarketer

Same with Twitter

232241

255

176184

198

0

50

100

150

200

250

300

Q3 2013 Q4 2013 Q1 2014

MAUs

Mobile MAUs

Twitter Ad Revenue Share

0

20

40

60

80

100

120

2011 2012 2013 2014 2015

Online

Mobile

Source: eMarketer

Twitter Ad Revenue Share

Source: Shopify, August 2014

Email is mobile

Source: Litmus –”Email Analytics” (April 2014)

These companies would not exist without mobile…

Messaging Apps are killing SMS

0

5

10

15

20

25

30

35

40

45

2011 2012 2013

OTT

SMS

Examples OTT:

Digital Video is Mobile

RTL XL : 44% 2013 YouTube: 40% 2013 NPO: >50% in 2014

WHAT’S NEXT…

Home Automation with connected devices

Your car with Android Auto or CarPlay

Conscious Commerce

Ultimate Transparency

Wearables Market Size Estimates

0

100

200

300

400

500

600

2010 2011 2012 2013 2014 2015 2016 2017 2018

mill

ions o

f devic

es

ABI IHS Mid Juniper Cisco Estimate Canalys

Sensors

Bands & Bracelets

Glass(es)

Clothing

Jewelry

Smart watches

SEAMLESS PAYMENT & LOYALTY

EVERYONE AND EVERYTHING

CONNECTED

CONSCIOUS COMMERCE

VIRTUAL

REALITY

PREDICTIVE TECHNOLOGIES

Programma

15:30 Michiel Steltenpool - Shell

16:10 PJ Verhoef - LBMA

16:50 Break

17:10 Eyal Oster - Mobile Bridge Demo

17:40 Brent Mclean – eBay

18:20 Drinks