what’s new with social and mobile media for prospecting and lead generation
DESCRIPTION
This presentation was presented at the MFSA Annual Conference in Charleston, SC in June 2010.TRANSCRIPT
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What’s new with Social and Mobile Media for Prospecting and lead Generation
John Foley, Jr CEO – interlinkONE, Inc. CEO/CMO – Grow Socially, Inc.
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Who am I?My Roles:Responsible for well being of our employees and customers.Company growth and profitability
Please visit www.growsocially.com for more information.
@johnfoleyjr
John Foley, Jr.CEO/CMO
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Keep your phone on!
Feel free to Tweet, Facebook, Linkedin, email, take notes, take pictures, and more!
#MFSA
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Cover Story
Social Media Marketing Recap last presentation - MFSA
What's New with Social Media Social Media Prospecting and Lead
Generation Mobile Media - What's to know Mobile Media Prospecting and Lead
Generation
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MFSA 2009 How to Grow your Business using Social Media Recap
We learned the basics of:
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Better Practices Recap
Begin Actively promote your page Seek out friends and fans Share information! At least two items a
week Variety: Pictures, links, videos
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Social Marketing: All That Traffic, Show Me The ROI
Social media spending projected to grow 13.2% to $1.2BB—$900MM (75%) of which is included in display—then slow going forward. Growth will hinge upon:
Marketer ability to measure impact of social on engagement and conversion
Availability and expertise of marketing staff and suppliers to lead social efforts (and to make money!)
Winterberry Group
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What We Saw in 2009 1. “Year of social adoption” (though not spending yet)
Massive consumer adoption (top three social networks have grown to rank globally in the top 15 sites, by reach)
Slight decline in marketing spend due to unproven ROI
Proliferation of “smart phones” drives mobile marketing opportunity Increasing consumer adoption of “smart phones” as
utilization grew 72% this year Large % increase in marketing spend as marketers followed
consumer migration to mobile devices for web content and applications
Winterberry Group
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What’s New Social Media Better understanding of what it is Strategy then tactics Uniform Presence Importance of integration Social Media Sites to watch Listening tools Better products due to real business
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Web Users on Social Media
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# of Users
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Activities on Social MediaAverage user:55 min/day130 friends25 posts/month
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It’s changing “Search”
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What’s new is OLD!
Marketing Plan Social Media Marketing Plan Best Practices
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Strategy then TacticsStep 1: One: Describe the Business
Step 2: Two: Business Goal
Step 3: Where Is the Audience Cyclically?
Step 4: How Does the Audience Use Social Media?
Step 5: The One Thing
Step 6: How Will You Humanize the Brand
Step 7: How Will You Measure Success?
@jaybaer
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Uniform Presence
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Uniform Presence
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Uniform Presence
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Uniform Presence
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Uniform Presence
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Importance of integrationContent/Messaging Sharing
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Driving Traffic
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Reminders for Social Media
ListenShare ContentEngage – Have the conversationBuild Relationships
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3 Social Media Platforms to WatchJust as marketers are getting a handle on Facebook, Twitter, and YouTube, a fresh group of social media networks are poised to make a splash in 2010.
Google Buzz
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FoursquareFoursquare is a platform that allows users to “check-in” using their location to let their friends know where they are and to earn badges.
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Google Buzz allows you to share you find interesting while surfing the internet and also post status updates. It is all integrated through Gmail. Google Buzz
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LooptLoopt allows users to find out who is around them, what there is to do in the area, and where there is to go.
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Social Media Listening
Why? Measure your efforts Track all of your information you leave Where are you getting the biggest impact
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Listening Tools
Addict-o-Matic
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Social Media prospectingSocial media success begins with joining communities being active and engaging
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Social Media Prospecting
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Prospecting
Linkedin Be active in online Communities Content that generates buzz
Blog and feed Tweet for better results Post on all Platforms Be consistent
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Lead Management 101
Inquiry Suspect Prospect Lead Nurturing Sale
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Process, Tools, and Convert
Get Noticed – Social, Web Site SEO, Blogs, and traditional, etc.
Funnel them Landing Pages Lead tracking Lead management Nurture Analyze Score and rank Marketing Analytics
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Prospecting 101/Lead ManagementMulti-ChannelMulti-Media Campaigns
Mobile, Email, Direct Mail, Social Media
Provide TargetPersonalized Direct Mail & Landing Pages, Offers and More
Lead Score
Hot, Warm, Cold
Marketing Automation
Prospect / Customer Pool
Inquiry / Leads in Funnel
Lead Nurture Multi Touch Campaign
starts
Automated Marketing
A. Re-engage (Social)B. EmailC. PhoneD. Direct Mail
SalesCRM…
Web
Agent Calls
CRM Tool
Sale!
Analytics – Numbers, Money, Leads, Inquiries, Mail vs. Web, and more
Measure, Adjust, Redo!
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Social Media Prospecting 101
$$$
$
Optimize / Social Friendly
TOOLS
Get Noticed
Nurture Engage Conversation
Landing Pages OffersEmails
Polls
Social Media BloggingAnalytics
Content MgmtSEO
Nurture Engage Conversation
Convert
Convert
Publish - Engage – Converse - Share
Convert / Measure
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What is Mobile Media Marketing
Channel Media Network
BBC
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Mobile Media MarketingA perspective
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What are they doing
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Mobile Demographics
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Mobile Demographics
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Mobile Demographics
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Mobile Demographics
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The Network – Simple terms
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What do you leave with everyday?
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What is Mobile Media Marketing
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What is Mobile Media Marketing
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What is Mobile Media Marketing
1. Mobile marketing via SMS2. Mobile marketing via MMS3. In-game mobile marketing4. Mobile web marketing5. Mobile marketing via Bluetooth
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Driving Traffic
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What’s New Mobile Media
Location Services Advertising expansion QRCodes iPad Resources
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Location based marketing Benefits
Captured target. They are near you Now! Increased Impulse buying. Real time delivery Development of one-to-one relationship marketing. Direct marketing spending effectiveness. Materials are delivered on demand, as required. Increased return on investment (ROI) Repeat or
additional consumer purchases during a visit.
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Location based marketing Are you MISSING it?
#FailWebsite with no GIS information optimized
#SuccessWebsite with GIS – GET FOUND!
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What’s New Mobile Media
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What’s New Mobile Media
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What’s New Mobile Media Marketing
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Types of Mobile Advertising
Unknown source
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Types of Mobile promotion
Text to Win Text to give Loyalty 2DBarcodes aka QRCodes
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Mobile Couponing
G5marketing
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Mobile Couponing
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Meet the QR Code
A 2D Barcode
Created by a Japanese corporation (Denso-Wave) in 1994
QR stands for “Quick Response”
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What does it do?
QR Codes help make print interactive by connecting multiple channels.
View websites, videos, & more on your mobile phone.
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QRCodes (Quick Response)
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Reading a QR Code
Point your camera at the QR Code Snap a picture The QR will decode instantly You’ll be brought to the webpage
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Why scan a QR Code?
To learn To discover To watch To get
discounts Curiosity
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Lead ManagementMulti-ChannelMulti-Media Campaigns
Mobile, Email, Direct Mail, Social Media
Provide TargetPersonalized Direct Mail & Landing Pages, Offers and More
Lead Score
Hot, Warm, Cold
Marketing Automation
Prospect / Customer Pool
Inquiry / Leads in Funnel
Lead Nurture Multi Touch Campaign
starts
Automated Marketing
A. Re-engage (Social)B. EmailC. PhoneD. Direct Mail
SalesCRM…
Web
Agent Calls
CRM Tool
Sale!
Analytics – Numbers, Money, Leads, Inquiries, Mail vs. Web, and more
Measure, Adjust, Redo!
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Mobile Media Success
1. Learn the Platforms 2. Determine Your Goals 3. Establish Your Presence 4. Customize 5. Implement Compelling Promotions 6. Engage With Your Customers 7. Track Everything 8. Be Prepared to Adapt 9. Avoid Common Pitfalls
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Mobile Wrap!
InvisiblePR
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Recap
Embrace the new social Media tools Optimize Get Found Nurture, Engage, Share Lead Management Embrace Mobile
Sponge, Sponge, Sponge It’s about the Target Audience 1st Resource – Mashable.com, Mobile Marketer
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Q&A / Contact Me
John Foley, Jr. CEO/CMO Office: (978) 674-8081 Cell: (978) 337-1891 Website: www.GrowSocially.com Email: [email protected] Twitter: twitter.com/johnfoleyjr Facebook: facebook.com/johnfoleyjr LinkedIn: linkedin.com/in/johnfoleyjr
@johnfoleyjr