what’s new in seo
DESCRIPTION
Pandas, Penguins, "Not Provided", Google+, Author Rank, The Knowledge Graph, and Mobile. I touched on these topics at the Chippewa Valley Code Camp 2012. Panda People have been gaming search engines for years, we all know it. One of these games was scraping and farming content. The game was great; it provided all players with money via Google Adsense or other Ad programs. That’s good for everybody. Site owners get paid, Google gets paid, everybody’s happy. Right? Wrong! Users get screwed when this happens. Users search Google for answers and instead are met with computer-generated content created for the sole purpose of driving traffic to Google Ads. So site owners are sitting their at their computers pumping out thin, useless content. And Google starts realizing they need to do something, or users are going to start searching elsewhere. So they change the algorithm, and send in a Panda to fix the issue. Read the rest in the blog post: http://www.effortful.com/whats-new-in-seoTRANSCRIPT
What’s New in SEO?George Andrews
Website: www.effortful.comTwitter: @_george_andrews
http://www.effortful.com/whats-new-in-seo
http://www.seomoz.org/blog/how-to-survive-googles-unnatural-links-warnings-avoid-overoptimisation
I really hope they don’t start throwing
those Pandas and Penguins back at us!
Not Provided
Google+
The Knowledge Graph
Mobile
Got a site like this? You’re not going to hold anyone’s attention with that. Mobile users are gone!
But if you have a site like this, you’re going to hold their attention and sell more!
Questions?
Credits
• http://www.lighthousewebdesigns.com/• http://www.uspto.gov/• http://www.flickr.com/photos/adactio/• http://www.youtube.com/watch?v=X21mJh6j9i4• http://www.seomoz.org/google-algorithm-chang
e
Credits (continued)
• http://www.seomoz.org/blog/how-to-survive-googles-unnatural-links-warnings-avoid-overoptimisation
• http://cyrusshepard.com/7-fantastic-seo-tips-for-googles-not-provided-keywords/
• http://www.google.com/insidesearch/features/authorship/index.html
Credits (continued)
• http://www.brafton.com/news/will-knowledge-graph-steal-seo-traffic-insights-from-smx-east
• http://ogp.me