what's in a pitch?
DESCRIPTION
Final workshop of the Pacinno Story programme. An overview of storytelling for investment pitches.TRANSCRIPT
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What’s in a pitch? that which we call a pitch
by any other name would suck as much.
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Tell me a storyand I will be yours.
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We have everything we need.
So we buy what we want.
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What we want
is determined by what we believe.
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VCs do not invest in your startup.
They invest in your story.
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A great story
is true.
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A great story
makes a promise.
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A great story
is trusted.
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A great story
appeals to the senses.
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The secret
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Your audience’s worldview got here before you did.
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People only notice the new.
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Tell stories you believe.