The Domestic

Macadamia Market

Presented by James Keldoulis

GB-Commtrade Pty Limited

GB-Commtrade Pty Limited

• Sales & marketing company

• Importer & exporter

• Representative & exclusive agent

• Distributor & logistics management

• Specialist in nuts, dried fruits and related products

• Offices in Sydney and Melbourne

• HACCP certified

• Member of the AMS and other trade associations

• Member of the management committee of Nuts for Life

Source: Nuts for Life

Australian Nut Consumption

at trade, 2003 - 2011

200

220

240

260

280

300

320

340

360

380

400

30000

32000

34000

36000

38000

40000

42000

44000

46000

48000

2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11

$A

millio

ns

To

nn

es

Tonnes

$A millions

Linear (Tonnes)

Linear ($A millions)

Domestic Retail Grocery share

Source: Aust Macadamia Society

Total Macadamia Kernel Sales

3,883 3,452 3,413 3,096

2,669 3,042 2,648 1,533

1,504 1,285 1,314

1,339

2,814 2,451

1,566

655

956 1,101

1,460

1,324

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

FY 2009 FY 2010 FY 2011 FY 2012

Vo

lum

e (

MT

)

AUSTRALIAN KERNEL SALES BY KEY MARKET BY FINANCIAL YEAR

DOMESTIC EUROPE JAPAN USA OTHER ASIA OTHER

Source: The Australian Macadamia Handlers Association

Macadamia Retail Volumes

Macadamia retail sales volume

by key category (kg)

FY10 FY11 FY12

Cooking Nut Category

Straight Lines 126,800 142,900 166,200

Salty Snack Nut Category

Straight Lines 54,500 48,600 50,700

Mixed 201,980 206,480 235,790

Health Category Straight Lines 22,508 24,728 30,825

Other channels 318,763 299,195 290,880

Fresh Produce

Category

Straight Lines 1,120,428 1,018,184 931,846

Mixed 280,107 254,546 232,962

Total 2,125,086 1,994,632 1,939,203

Source: Aztec, Nielsen Homescan. Note: industry estimates for share of mixed nuts

in salty snacks at 10%. Industry estimate.

Macadamia vs Cashew Pricing

0

2

4

6

8

10

12

14

16

18

20

2007 May 2008 May 2009 May 2010 May 2011 May 2011 December 2012 May

A

U

D

p

e

r

k

g

E

x

F

a

c

t

o

r

y

Raw Style 1 Australian Macadamias Vs Raw Vietnamese WW320 Cashews

Premium Style 1

WW320 Raw Cashews

Source: GB-Commtrade

Macadamia Opening Prices

Source: GB-Commtrade

0

2

4

6

8

10

12

14

16

18

20

2007 opening 2008 opening 2009 opening 2010 opening 2011 opening 2011 December 2012 opening

A

U

D

p

e

r

k

g

e

x

F

a

c

t

o

r

y

Domestic opening prices

Prem Style 1

Prem Style 4L

Style 6

Macadamias are Good for your business

and Good for your Health

Market