what works for ooh?. technology media the economy consumers are battered with too much issues
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Technology evolving too fast 3 Broadcast Passive Devices Addressable Interactive EcosystemsTRANSCRIPT
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What works for OOH?
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Technology
MediaThe Economy
Consumers are battered with too much issues
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Technology evolving too fast
3
BroadcastPassiveDevices
AddressableInteractiveEcosystems
20002000 20102010
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Information overload!!!
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How media have changed
500 1000 1955 2005 2500
Influ
ence
Broadcast
Word of mouth / social media
Addressable media
Time
1440 19971983
We Are Here
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Trends affecting media TV-Print-Radio Out-of-Home Media
Consolidation/ Creativity
Fragementation in the channels
Fragmentation
Digitalisation DigitalisationTechnology
Mobility = attractive target groups
Decreasing time at home
Mobility
transcripts in the early stages
Widely researched
Media data validation
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EVOLUTION OF OOH IN THE PHILIPPINES
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1995-2000 Issue: Pervasiveness
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2000-2005 Issue: Rising above the clutter
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2005-2010 Issue: Be different
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Billboards for Awareness
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Billboards to showcase celebrity endorsers
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Billboards to launch a new product line
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Spectaculars for Impact
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Spectacular to simply communicate bigness
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Ambient for Support
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Ambient to push trial
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OLD FORMAT NEW APPLICATION
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Technology
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Innovation
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Creativity
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Out-of-the-Box
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Imagination
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“Change is the law of life. And those who look only to
the past or present are certain to miss the future.”
John F.Kennedy
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Title slide