what we learnt from campaigns in sofia: impact assessment

Decongesting Europe: New approaches to freeing our cities, 13-14 March 2018, Brussels

#MakeAllModesCountDecongesting Europe: New approaches to freeing our cities, 13-14 March 2018, Brussels

#MakeAllModesCount

What we learnt from campaigns in Sofia: impact assessment to a non-infrastructure measure

Session 3C "Understanding behaviour and engaging communities"

Velo Lobby Evgeny Apostolov


#MakeAllModesCount

1. Bulgaria is at the last place in Europe in terms of amount (value) and number of purchase

new bikes. Average modal split of cycling 1.5%

2. Bulgaria is No 4 European producer of Bicycles (e.g. Assembly for PON - Gazelle,

Bianchi, etc)

3. There are about ONLY 20 DAYS per year with harsh weather conditions limiting cycling

(heavy snow, very hot days, thunder storms)

4. There is NO CYCLING STRATEGY and the Ministry of Transport has no capacity for

cycling as a daily mode of urban transport

5. Cycling popularity is GROWING and more people cycle more often

6. Bulgarian people use personal transport vehicles for a SOCIAL STATUS UPGRADE and

almost nobody uses an old bike for daily commuting as a solution for reducing bike theft

risk.

7. Despite our efforts in the last 10 years, CONTRA FLOW is not legal in Bulgaria, due to

traditional perception of key decision makers on security and level of traffic culture.

Brief description of the situation of active mobility in BulgariaNeeded recommendations from FLOW to relevant authorities for political lobbing

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National Radio -20

SAP – 25

Telenor – 25

DSK Bank – 20

Sofia UMC – 25

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FLOW campaigns in Sofia 2016-2017

Number of participants in campaigns


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FLOW campaigns in Sofia 2016-2017

Understanding Travel Behaviour - How people in the past imagined the

present and how brave our ideas can be when we plan our travel behaviour change in the

future


#MakeAllModesCount

Flow Campaigns Sofia 2016 – 2017

How to use psychology to build behaviour change campaigns

NUDGE behaviour change

campaigns based on

subconscious level impact

Launching the initiative

RAMBLA - Rising Awareness

for Mobility Behavior Long

Term Alternation

Traffic evaporation analysis as

an argument for

transformation of streets in

pedestrian areas.

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La Rambla in Barcelona sky view

La Rambla in Barcelona


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Promising strategies to increase impactData collection and First cycling traffic

counter in Burgas

Inputs for #EuropanCyclingStrategy

On Local level using FLOW results

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Stakeholder views and acceptance

A recent challenge for city planners in Bulgaria -

Cycling Highways for safe and smarter cycling Connected Cyclist – it is all about data

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Stakeholder views and acceptance € cents per passenger kilometer - Study from Delft 2014 and TU of Eindhoven

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COMBINE - Cycling Oriented Mobility Behavior Improvement Network Establishment

BeCOME - Behavior Change Optimization Model Evaluation

RAMBLA - Rising Awareness for Mobility Behavior Long Term Alternation

Slogan : #COMBINE all sustainable transport modes to #BeCOME a #RAMBLA like city

Future of FLOW and Bike2Work

Campaigns, platforms, tools for future projects, synergies and activities dedicated on

mobility behavior change

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The interrelations

Pyramid for a long term

Mobility Behavoiur Change

Conclusion and long term message for Mobility Behavoiur ChangeFor TRACE, FLOW and all synergic projects

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Responsible Consumption

Mobility BehaviourChange

Shared Economy


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Changing mobility behavior – laws, regulations and approaches

Jules Verne “Keraban le Tetu” Black Sea map 18-19th century

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Evgeny Apostolov Bulgaria Cycling Association – Velo [email protected]+359888793269

Thank you for your attention!

what we learnt from campaigns in sofia: impact assessment

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