"what we can learn from little elephants" for yonego / e-sites

How corporate blogging will get you laid.A plea to create stuff worth sharing.

© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The NetherlandsT +31 (0)20 716 3717 - www.boondoggle.eu

http://www.boondoggle.eu

Or: What we can learn from little elephants.A plea to create stuff worth sharing.




Pleased to meet you.My name is Polle de Maagt.

I work as a Strategist and Creative Technologist at a small but remarkable agency called in Leuven and Amsterdam.


But, before we start. The one thing you should never ever forget:It’s all about stuff worth sharing and loving.




The internet is a conversation network.



Create stuff worth sharing.The digital world changed the way people find and buy products. The internet is a conversation network, where empowered consumers talk. They talk more passionate, more genuine and with more impact than any brand can.The best thing brands and organisations can do is fuel these conversations and feed consumers with stuff worth sharing and talking about.



What is stuff worth sharing.Brands and products are a promise. Brands can either fail to live up to that promise, just live up to that promise or exceed expectations. Exceeding expectations, by being faster, smarter, better or more human than people expect really fuels conversations and creates stuff worth sharing.



A promise isn’t just communication, it is more about products, what you share, customer service and acts of kindness.


Case 1: A pragmatic approach

Boondoggle’s social savvyness.




Together with our friends at Rhinofly, we were named most social savvy agency in The Netherlands.



Gaston

Tom

Astrid

Polle

Karel

Mira

Geertje

Mariska

By acting in a pragmatic way.



We already had a pretty boring corporate blog at blog.boondoggle.eu and even our own totally hip social media press release service at press.boondoggle.eu (powered by prez.ly).



We started lexicon.boondoggle.nl, a listing of all Boondoggle memes, neologisms and inside jokes, capturing the Boondoggle culture. It makes us human.



We are extremely committed to share our vision and thought by uploading our slidedecksto slideshare.net/polledemaagt and /tomdebruyne.



We use our delicious feeds to feed @boondogglenl and @boondogglicious.


Case 2: It’s like freakin’ chess!

Kinepolis.




This is Kinepolis.



They have their own fanpage.But wouldn’t it be awesome if we could really connect?



Let́ s partner with movie producers to leverage Facebook fanpages.


Case 3: Claiming thought leadership

Loyalcation.




It started with a presentation at a mobilecampunconference.


Case 4: The best corporate blog. Ever.

Elephants eat marketeers for breakfast.




Here he is, our monster.Kai Mookis his name.



Antwerp Zoo created a constant and passionate stream of content.


Recap.




It is all about stuff worth sharing.Be human.Be pragmatic.Maximize touchpoints.Claim thought leadership.Be awesome.


POLLE DE MAAGT StrategistBoondoggle Amsterdam / [email protected]@polledemaagtfacebook.com/polledemaagtwww.polledemaagt.com

Photo: Filip Bunkens

"what we can learn from little elephants" for yonego / e-sites

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