what to write webinar
TRANSCRIPT
How to Write Emails That Engage and Convert Your
Audience
Who Am I?
Kristen Dunleavy, Content Marketing Specialist at AWeberFollow me: @KristenWritesIt
Offer code: WRITE
You’ll learn what to write in your...IncentivesSign up formsAutoresponder emailsCurated email newslettersBroadcast emails
Meet Felicia
Felicia Ricci, 80K+ subscribers
What to write in your incentive
Why create an incentive?Give people the nudge they need to sign upShow off your expertiseHelp you stand out
How to create a useful incentive:Ask your audience:
1.Their biggest questions and challenges2.How they prefer to consume content
(Checklist? eBook? Email course?)
Tools for creating your incentiveFor creating a PDF download:CanvaCalibre
For hosting your incentive:LeadpagesWix
What to write in your sign up form
Write these 3 things in your formSnappy, concise headlineA quick explanation of what people get when
they sign upSpecific, exciting call-to-action
Enchanting Marketing, 9K subscribers
Running Shoes Guru: 20K subscribers
Smart Business Revolution, 24K subscribers
Two sign up forms enter, one will win
Original: 8.25% Test: 15.04%
Welcome Emails
What to write in your welcome email
Welcome to your new subscribersDeliver your incentiveShare one awesome blog postInclude your contact info
Be yourself in your emailsSpeak to one personShare personal storiesAsk for feedback
What to write in your autoresponders
Anatomy of an autoresponder series
1.An introduction to your business in the beginning
2.Links to your best blog posts in the middle3.A survey asking for feedback at the end
Repurpose blog content for your series
1.Pick your best blog post2.Write a quick summary of it and link to it in
your email3.Repeat
How to create an email courseAddress your audience’s biggest challengesShoot for 5-7 lessonsSnackable course: Less than 300 words/emailLong-form course: 500 words or more
Include these in your courseThe lesson # in your subject lineSubject lines that reflect what’s insideHeadings to break up chunks of textAction items for each lesson
No content? No problem!FAQs about you Your best resourcesSimple tips for successA quick survey
What to write in your curated emails
Do’s and don’ts of content curation
Don’t overdo itDo add your own spinDon’t pass off other’s content as your ownDo curate carefullyDon’t share irrelevant articles
Try AWeber’s new app, Curate!
What to write in your broadcasts
Types of broadcastsPromotionSaleEventIndustry newsProduct update or announcement
Include these in your broadcastsRelevant times and datesHigh-quality images for promoting productsClear call-to-action
Don’t know where to start? Start here.
1.Add a sign up form to your website2.Set up your welcome email3.Create an incentive
Try these content split test ideasSubject lineCall-to-action copyLong-form vs. short-formSurvey within the email vs. linking out to a
surveyImages vs. plain textGIF vs. no GIF
ResourcesEmail: [email protected]: @KristenWritesIt
What to Write email courseHow to use Google Analytics to create an awesome welcome emailIdeas for incentives that aren’t eBooksHow to get started with email automationHow to use autoresponders to create an email courseContent curation 101What to write in your broadcast emails Tools:CanvaCalibreLeadPagesWixWishpond
Offer code: WRITE
Ask me questions!