what to look for in a digital experience platform?
TRANSCRIPT
What to look for in a Digital Experience Platform?
Ruud Kluivers General Manager
Liferay Benelux BV
1994 1997 2008
Today’s young people are using technology
in ways you could never imagine.
Every industry is undergoing
a digital transformation.
Insurance
Finance Automotive
TravelEducation
Government
RetailLogistics
Airlines
TelecomHealthcare
Your Enterprise Goes Digital, Are You Ready For Digital Transformation?
The ability to digitally reimagine the business is determined in large part by
a clear digital strategy supported by leaders who foster a culture able to change and invent the new. While these insights are consistent with prior technology evolutions, what is unique to digital transformation is that risk taking is becoming a cultural norm as more digitally advanced companies seek new levels of competitive advantage.
Equally important, employees across all age groups want to work for businesses that are deeply committed to digital progress. Company leaders need to bear this in mind in order to attract and retain the best talent.
Digital Transformation (Wikipedia)
Digital Transformation brings business and technology together to
create better experiences for people.
Customer Experience
Business Technology+
Business & IT, working together, use digital technology to create
efficiency, innovation, & revenue growth
INSURANCE “We can collect accident data from crash scenes automatically using our mobile app.”
RETAIL “Let’s use Beacons and data to personalize offers to our customers in-store.”
BANKING “Our business model isn’t branch services. It’s understanding our customers’ life events & supporting them with the right financial products.”
GOVERNMENT “E-Government is more than digital self-service. It’s using public data to help our constituents participate in policy making.”
Applications across industries:
Done right, this helps companies reach customers in more places &
better meet their individual needs.
CONTINUOUS The user’s preferences and journey are kept from interaction to interaction.
CONTEXTUAL Personalized, situational experiences that know what the customer has been through.
DIGITAL-PHYSICAL Digital technologies make in-person experiences more personal and convenient.
SENTIMENT-AWARE Unhappy customers get issues resolved. Marketing offers are delivered with sensitivity.
Today’s Experiences must be:
“…an integrated set of technologies used to provide interaction between a user and a set of applications, processes, content, services or other users.”
“…has several components, including portals, mashup tools, content management, search,
rich Internet application (RIA) tools, analytics, collaboration, social and mobile tools.”
Gartner
What is a Digital Experience Platform?
Horizontal Portal
WCM / CMS
Horizontal Portal
WCM/CMS and Portals converge…
WCM / CMS
And are ultimately being replaced by
Digital Experience Platforms (DXP)
Digital Experience
Platform
DXP
Destinations Experiences
Silos / Departments Federated touchpoints
Integration Interaction
Make the customer come to you Meet the customer in context
Static personalization: who they are
Dynamic personalization: what they do
Portal
–Johnny Appleseed
“Type a quote here.”
DIGITAL EXPERIENCE PLATFORM (DXP):- an emerging category of enterprise software seeking to meet the needs of organisations undergoing digital transformation, with the ultimate goal of providing better customer experiences.
- DXPs can be a single product, but are often a suite of products that work together.
- DXPs provide an architecture for companies to digitise business operations, deliver connected customer experiences, and gather actionable customer insight.
How does Liferay’s technology help you meet these challenges?
Create Experiences
Understand Customers
Prepare Your Business
Prepare Your Business
Lay the foundation for your
organization’s ongoing digital
transformation.
SYSTEMS & DATA INTEGRATION
DYNAMIC BUSINESS PROCESSES
MODULAR SERVICES
RESILIENT PLATFORM
REUSABLE, FLEXIBLE SOLUTIONS
Create Experiences
Create personal, connected
experiences across web, mobile &
physical channels.
WEB EXPERIENCES
MOBILE EXPERIENCES
UNIFIED CUSTOMER JOURNEY
PERSONAL-IZATION & TARGETING
CUSTOMER PROFILE & DATA
Understand Customers
Understand your customers to give
them exactly what they want next.
SINGLE VIEW OF YOUR CUSTOMER
MEASURE & EVOLVE
TARGET & RESPOND
| www.cognizant.com© Cognizant, 2016
Liferay DXP Indicative Logical Architecture
23 9
Pages categorized by user segment
Rock Climbers Income > €50k
Shoe Aficionado Newlyweds
Multiple visits to page places user in segment (behavior-based segmentation)
Multichannel content delivery
Proximity-based Segmentation
Campaign-based Push Notifications
Rationalized Product Portfolio
vs. Zero Acquisitions
2013 - “ Liferay Portal is a lightweight yet robust portal framework that has proven it can meet the modern requirements of external-facing and internal-facing scenarios. Customers report that ease of deployment, integration, flexibility and scalability are among its strongest attributes.”
2014 - “ Liferay is focused, agile and able to maintain a faster pace of development than most in terms of adding features such as support for mobile and social computing “
2015 – “Liferay continues to expand its enterprise customer
base considerably more rapidly than the rest of the
market.”
2016 - “Liferay is the leader you can rely upon. A persistent strong contender in the portal market, with solid performance in almost all expects, making it a sturdy choice for enterprises that require a strategic vendor.”
Gartner - MQ Horizontal Portals
ForresterDXP Vendor Landscape
Platform capabilities Partner
Best-of-breed offering with demonstrated joint development
Standalone component available for purchase and operation Independent of other technology adoption
Roadmap Liferay DXP 2017
Platform capabilities Partner
Best-of-breed offering with demonstrated joint development
Standalone component available for purchase and operation independent of other technology adoption
Roadmap Liferay DXP 2017
Forrester DXP Vendor Landscape
Why Customers Choose Liferay?
Founded in 2004 / HQ in Los Angeles
19 offices in 16 countries
1800+ Enterprise Subscription Customers
5 million downloads worldwide
150+ partners in 40 countries
Liferay is a global company
Liferay Benelux BV Ruud Kluivers General Manager [email protected] Phone: 31 - 85 - 303 34 99
Come visit us Digital First Booth 16!
What to look for in a Digital Experience Platform?
Create Experiences
Understand Customers
Prepare Your Business