What to expect to see with each musical genre.

Alex Reddish

POP

• Bright colours, bold block writing on a CD cover.

• Dancing, parties, people wearing the latest trends

• The target audience is stereotypically teenage girls due to the upbeat tempo and a large number of the songs focus on love.

• Artist examples: Katy Perry, Taylor Swift, Demi Lovato, Enrique Iglesias

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Rap

• Most rap artists in the current market are male, however prolific female artists include Iggy Azalea, Nicki Minaj, M.I.A. and Lil’ Kim.

• Rap songs usually make numerous references to sex, drugs, money and alcohol.

• Many of the videos will project a lavish lifestyle with expensive cars, houses, beautiful bikini clad women, diamonds and plenty of spare cash laying around.

• Artists include: Kanye West, 50 Cent, Lil Wayne, TYGA, Jay Z.

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Rock

• Rock music is often very loud and has many guitar and drum solos.

• The music videos are often a mixture of recordings of the artists live performances and backstage footage.

• Artists include: The Rolling Stones, ACDC, Led Zeppelin, Green Day, Linkin Park, MUSE.

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Country

• Country music originated in the Southern states of the United States.

• It is said to be a mixture of folk music and Western music.

• Music videos tend to have a strong narrative, are stereotypically set in rural areas, the artist will usually feature in the video.

• The genre will sometimes cross over into other genres such as rock or pop.

• Artists include: Taylor Swift, Carrie Underwood, Dolly Parton, Blake Shelton, Luke Bryan, Keith Urban, Faith Hill, Kacey Musgraves. 8

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