20 top tips & tricks

Andy Priestner & Meg Westbury

Check out all

the NEW

profile

sections and

fill them in

(LinkedIn has

changed for

the better)

Personalise

your

invitation

to connect

‘I’d like to add you to my professional

network’

Say ‘hello’

after

connecting

Manage

both

your

profiles

-

public

&

private

Find a

role model

networker

and learn

from them

Join a group

and actively

contribute

to it

If job-

searching, s

uccess will

come from

networking

and sharing

NOT

desperation

Connect

your

connections

(if you think

they could

collaborate)

Update your

status with

meaningful &

appropriate

content (this is

a professional

network)

Use an

established

connection

to ‘get

introduced’

If

job-searchin

g,

find a

company

insider to

give

you the

lowdown

A complete

profile and

smart use of

keywords

will improve

your

findability

Write a

recommendation

or endorse a skill

(don’t sit and wait

to be

recommended)

If there is

not a group

around your

area of

interest or

expertise, sta

rt one

Promote

your profile

(customise

your

URL, get a

badge, and

add to your

email

signature)

Check out

contacts

at your

alma mater,

via the alumni

search facility

Download

and explore

the sleek

new mobile

apps and use

it on the go

Check out

company

pages

(they’re

cool)

Make your

home page

feel less

cluttered by

customising

your news

feed

Connect, s

hare, like

– become

a ‘good

LinkedIn

citizen’

Connect with us on