what they say about coffee makers and gourmet coffee. commonsense insights for marketers of coffee...

What they say about coffee makers and

gourmet coffee.

Commonsense insights for marketers of coffee makers and gourmet coffees.


If you want to know what coffee drinkers really say about coffee makers and gourmet coffees, you won’t find that information in a standard industry report…


And focus groups throw up weird stuff like…

“Virtually everyone seemed to view great coffee (at least to some extent) as an appealing gateway into an enhanced experience.”


Instead, you should listen to the discussions coffee drinkers have online. These conversations form their opinions and influence their purchase decisions.


Here are just a few examples of what coffee drinkers say…


“I think many of the coffee companies are cutting their grinds with cheap, low quality coffee beans and other things. And it's not just Yuban. Even Folgers and Maxwell House, and Hills Brother's tastes different. It's getting hard to find good, premium quality coffee anymore. Sad.”


“I love coffee, but have a really sensitive stomach. I also get reflux problems when I drink coffee. Is there some way I can make coffee that will reduce the acid? I hope so!”


“I also experience that somewhat metallic bitter aftertaste with flavored coffees, so I avoid them. I have been convinced from the first that it is as a result of the chemicals they use for the flavoring.”


“Are the Nespresso capsules safe? They are made from aluminum with a food grade shellac coating, not sure if that is safe when hot water forces through it. Any plastic leaching issues?”


“Home brewers do NOT do a good job of heating the water to the right temperature, and in fact they are notoriously unable to do that. You should either invest in an expensive machine such as the Technivorm, or use a manual method such as French press, Chemex, or Melitta.”


If you don’t know what regular coffee drinkers are saying, you have no idea how and why they are arriving at the purchase decisions they make.


And if you don’t know why coffee drinkers buy…then you’re wasting your marketing dollars.


Learn more about our report:

What Coffee Drinkers Say about Coffee Makers and Gourmet Coffee.

http://www.coffeedetective.com/coffee-business-marketing-report.html






what they say about coffee makers and gourmet coffee. commonsense insights for marketers of coffee...

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